
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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In today’s competitive market, handling customer relationships efficiently is crucial for the success of any enterprise. One of the significant decisions that large businesses face is whether to use a single consolidated Customer Relationship Management (CRM) system for their entire

Pipedrive, a prominent CRM platform tailored for small businesses, recently claimed the prestigious title of Best CRM Solution at the 2024 Sales and Marketing Technology Awards, commonly known as the Sammys, hosted by the Business Intelligence Group. This accolade is
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In today’s competitive market, handling customer relationships efficiently is crucial for the success of any enterprise. One of the significant decisions that large businesses face is whether to use a single consolidated Customer Relationship Management (CRM) system for their entire

In today’s fast-paced digital age, the significance of big data analytics in revolutionizing B2B marketing strategies cannot be overstated. The ability to compile and process enormous amounts of data quickly and efficiently allows marketers to gain valuable insights into client

Salesforce has unveiled a groundbreaking initiative in the customer relationship management (CRM) arena with the launch of what it claims to be the world’s first large language model (LLM) benchmark specifically tailored for CRM systems. This innovative benchmark, developed by

The integration between Hightouch’s Composable Customer Data Platform (CDP) and The Trade Desk’s European Unified ID (EUID) solution epitomizes a significant leap in digital advertising, blending robust targeting with enhanced privacy measures. Developed by The Trade Desk, EUID revolutionizes the

The question of why SugarCRM has been consistently recognized and awarded in the realm of sales automation has more to do with their innovative approach to artificial intelligence and seamless integration of CRM solutions. For the fourth year in a

Pipedrive, a prominent CRM platform tailored for small businesses, recently claimed the prestigious title of Best CRM Solution at the 2024 Sales and Marketing Technology Awards, commonly known as the Sammys, hosted by the Business Intelligence Group. This accolade is
Browse Different Divisions




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