
The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

As a MarTech expert with a deep focus on integrating technology into marketing and customer data platforms, Aisha Amaira has a unique vantage point on the digital transformation sweeping through B2B industries. Today, she shares her insights on a radical
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The acquisition of Jebbit by BlueConic marks a significant milestone in the Customer Data Platform (CDP) industry, combining their respective technologies to create the first-ever Operating System for Customer Data. This strategic move is poised to revolutionize how marketers understand

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data
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The acquisition of Jebbit by BlueConic marks a significant milestone in the Customer Data Platform (CDP) industry, combining their respective technologies to create the first-ever Operating System for Customer Data. This strategic move is poised to revolutionize how marketers understand

In today’s rapidly evolving digital landscape, personalized customer engagement has become the cornerstone of successful marketing strategies. Brands are increasingly reliant on sophisticated tools to manage, analyze, and activate vast amounts of data. Enter Braze, a trailblazer in customer engagement

In an ever-evolving digital landscape, Data Axle, a leading provider of data-driven marketing and real-time intelligence solutions, is making significant strides by integrating Generative AI (GenAI) for its clients. This strategic move aims to provide marketers with a 360-degree view

In today’s fast-paced business environment, organizations are constantly seeking ways to remain competitive and drive growth. One of the most impactful strategies involves integrating Customer Relationship Management (CRM) systems with data analytics. This combination not only enhances customer interactions but

In an era where customer experience determines business success, AI-powered Customer Relationship Management (CRM) systems are emerging as game-changers. The traditional CRM platforms are evolving with AI integration, transforming from mere organizational tools into engines of sales growth and strategic

BlueConic, a prominent customer data platform (CDP), has acquired Jebbit, an innovative first-party data-capture and experience-creation software for marketers. This partnership heralds the industry’s first Operating System for Customer Data, aiming to revolutionize marketing strategies by merging extensive enterprise data
Browse Different Divisions



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