Cross Screen Media Partners with LiveRamp for Cookieless Solutions

In response to the shifting digital landscape, Cross Screen Media has formed a pivotal partnership with LiveRamp, a leading innovator in data collaboration. This strategic move is designed to bolster the prowess of local advertising agencies as the industry moves away from reliance on traditional cookies. This collaboration aims to enhance ad targeting and measurement capabilities, ensuring that agencies can navigate the new terrain of privacy regulations without compromising their competitive edge. The goal is to provide advanced tools that are in tune with the current privacy-conscious environment, granting agencies a secure way to manage audience data. This alliance is a testament to the proactive adaptation of industry players in a world that demands greater respect for user privacy while striving to maintain advertising efficacy.

Enhanced Targeting with Identity Resolution

This collaborative effort introduces LiveRamp’s RampID into Cross Screen Media’s suite of tools. RampID’s function is pivotal—it is a privacy-centric identifier that utilizes a people-based approach to digital identity. It connects and activates data across disparate media ecosystems, enhancing the ability of Cross Screen Media’s clients to execute audience-based activation and measurement seamlessly across both linear and digital channels. With this engine, the partnership endeavors to secure sustainable audience reach and offer precision in frequency measurement amidst the privacy changes affecting the industry.

Commitment to Privacy and Regulatory Compliance

Maintaining user privacy and adhering to regulatory standards are at the core of the partnership’s objectives. Michael Beach, CEO of Cross Screen Media, underscores the initiative’s intent to cement the agency customers’ position in the addressable market for the foreseeable future. In the same vein, LiveRamp’s VP of Product, Erin Boelkens, highlights the competitive edge afforded to marketing operations within client environments. This comes alongside minimizing data sprawl by integrating robust identity solutions directly into the data cloud. Essentially, the alliance between Cross Screen Media and LiveRamp represents a well-calculated move to equip marketers with enhanced accuracy and a greater degree of control as they navigate through the complexities introduced by the shift to a cookieless world.

Explore more

How Will the 2026 Social Security Tax Cap Affect Your Paycheck?

In a world where every dollar counts, a seemingly small tweak to payroll taxes can send ripples through household budgets, impacting financial stability in unexpected ways. Picture a high-earning professional, diligently climbing the career ladder, only to find an unexpected cut in their take-home pay next year due to a policy shift. As 2026 approaches, the Social Security payroll tax

Why Your Phone’s 5G Symbol May Not Mean True 5G Speeds

Imagine glancing at your smartphone and seeing that coveted 5G symbol glowing at the top of the screen, promising lightning-fast internet speeds for seamless streaming and instant downloads. The expectation is clear: 5G should deliver a transformative experience, far surpassing the capabilities of older 4G networks. However, recent findings have cast doubt on whether that symbol truly represents the high-speed

How Can We Boost Engagement in a Burnout-Prone Workforce?

Walk into a typical office in 2025, and the atmosphere often feels heavy with unspoken exhaustion—employees dragging through the day with forced smiles, their energy sapped by endless demands, reflecting a deeper crisis gripping workforces worldwide. Burnout has become a silent epidemic, draining passion and purpose from millions. Yet, amid this struggle, a critical question emerges: how can engagement be

Leading HR with AI: Balancing Tech and Ethics in Hiring

In a bustling hotel chain, an HR manager sifts through hundreds of applications for a front-desk role, relying on an AI tool to narrow down the pool in mere minutes—a task that once took days. Yet, hidden in the algorithm’s efficiency lies a troubling possibility: what if the system silently favors candidates based on biased data, sidelining diverse talent crucial

HR Turns Recruitment into Dream Home Prize Competition

Introduction to an Innovative Recruitment Strategy In today’s fiercely competitive labor market, HR departments and staffing firms are grappling with unprecedented challenges in attracting and retaining top talent, leading to the emergence of a striking new approach that transforms traditional recruitment into a captivating “dream home” prize competition. This strategy offers new hires and existing employees a chance to win