Cross Screen Media Partners with LiveRamp for Cookieless Solutions

In response to the shifting digital landscape, Cross Screen Media has formed a pivotal partnership with LiveRamp, a leading innovator in data collaboration. This strategic move is designed to bolster the prowess of local advertising agencies as the industry moves away from reliance on traditional cookies. This collaboration aims to enhance ad targeting and measurement capabilities, ensuring that agencies can navigate the new terrain of privacy regulations without compromising their competitive edge. The goal is to provide advanced tools that are in tune with the current privacy-conscious environment, granting agencies a secure way to manage audience data. This alliance is a testament to the proactive adaptation of industry players in a world that demands greater respect for user privacy while striving to maintain advertising efficacy.

Enhanced Targeting with Identity Resolution

This collaborative effort introduces LiveRamp’s RampID into Cross Screen Media’s suite of tools. RampID’s function is pivotal—it is a privacy-centric identifier that utilizes a people-based approach to digital identity. It connects and activates data across disparate media ecosystems, enhancing the ability of Cross Screen Media’s clients to execute audience-based activation and measurement seamlessly across both linear and digital channels. With this engine, the partnership endeavors to secure sustainable audience reach and offer precision in frequency measurement amidst the privacy changes affecting the industry.

Commitment to Privacy and Regulatory Compliance

Maintaining user privacy and adhering to regulatory standards are at the core of the partnership’s objectives. Michael Beach, CEO of Cross Screen Media, underscores the initiative’s intent to cement the agency customers’ position in the addressable market for the foreseeable future. In the same vein, LiveRamp’s VP of Product, Erin Boelkens, highlights the competitive edge afforded to marketing operations within client environments. This comes alongside minimizing data sprawl by integrating robust identity solutions directly into the data cloud. Essentially, the alliance between Cross Screen Media and LiveRamp represents a well-calculated move to equip marketers with enhanced accuracy and a greater degree of control as they navigate through the complexities introduced by the shift to a cookieless world.

Explore more

Revolutionizing SaaS with Customer Experience Automation

Imagine a SaaS company struggling to keep up with a flood of customer inquiries, losing valuable clients due to delayed responses, and grappling with the challenge of personalizing interactions at scale. This scenario is all too common in today’s fast-paced digital landscape, where customer expectations for speed and tailored service are higher than ever, pushing businesses to adopt innovative solutions.

Trend Analysis: AI Personalization in Healthcare

Imagine a world where every patient interaction feels as though the healthcare system knows them personally—down to their favorite sports team or specific health needs—transforming a routine call into a moment of genuine connection that resonates deeply. This is no longer a distant dream but a reality shaped by artificial intelligence (AI) personalization in healthcare. As patient expectations soar for

Trend Analysis: Digital Banking Global Expansion

Imagine a world where accessing financial services is as simple as a tap on a smartphone, regardless of where someone lives or their economic background—digital banking is making this vision a reality at an unprecedented pace, disrupting traditional financial systems by prioritizing accessibility, efficiency, and innovation. This transformative force is reshaping how millions manage their money. In today’s tech-driven landscape,

Trend Analysis: AI-Driven Data Intelligence Solutions

In an era where data floods every corner of business operations, the ability to transform raw, chaotic information into actionable intelligence stands as a defining competitive edge for enterprises across industries. Artificial Intelligence (AI) has emerged as a revolutionary force, not merely processing data but redefining how businesses strategize, innovate, and respond to market shifts in real time. This analysis

What’s New and Timeless in B2B Marketing Strategies?

Imagine a world where every business decision hinges on a single click, yet the underlying reasons for that click have remained unchanged for decades, reflecting the enduring nature of human behavior in commerce. In B2B marketing, the landscape appears to evolve at breakneck speed with digital tools and data-driven tactics, but are these shifts as revolutionary as they seem? This