
Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

The once-dominant metric of digital success, the simple website click, is rapidly becoming a relic as a new, more discerning gatekeeper of information redefines the landscape of online visibility. For years, content strategy revolved around a straightforward exchange: create content,
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Generating fresh and engaging digital content consistently is a significant challenge for marketers. Traditional formats like blog posts and videos, though effective, can lead to creative exhaustion. This article delves into unique, innovative digital content formats that can breathe new

Aisha Amaira is a MarTech expert with a strong passion for integrating technology into marketing. With experience in CRM marketing technology and customer data platforms, she focuses on how businesses can leverage innovation to derive key customer insights. In this
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Generating fresh and engaging digital content consistently is a significant challenge for marketers. Traditional formats like blog posts and videos, though effective, can lead to creative exhaustion. This article delves into unique, innovative digital content formats that can breathe new

In an era where digital content inundates consumers at every turn, the need for innovative and personalized marketing strategies has never been more critical. Traditional video marketing methods, while impactful, often fall short in the realm of audience engagement due

In the fast-paced world of B2B marketing, the ability to link content marketing efforts directly to revenue outcomes has become an urgent priority. Recent findings from a survey of 500 senior B2B marketers in the UK and US, representing companies

Content marketing is set for transformative changes, driven by rapid technological advancements and fundamental shifts in consumer behavior. Marketers must adapt to these evolving trends to stay relevant and effective in the competitive digital landscape. This article delves into the

User-generated content (UGC) has revolutionized the way businesses engage with their customers and build brand loyalty. This type of content—ranging from reviews and social media posts to videos and photos—provides authentic insights that can influence potential buyers. As businesses increasingly

Aisha Amaira is a MarTech expert with a strong passion for integrating technology into marketing. With experience in CRM marketing technology and customer data platforms, she focuses on how businesses can leverage innovation to derive key customer insights. In this
Browse Different Divisions






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