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B2B Marketing

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How to Win CFO Support for Brand Marketing Investment?
August 25, 2025
How to Win CFO Support for Brand Marketing Investment?

Welcome to an insightful conversation on the evolving landscape of B2B brand marketing. Today, we’re thrilled to speak with Aisha Amaira, a renowned MarTech expert with deep expertise in CRM marketing technology and customer data platforms. With a passion for

AI Humanizes B2B Marketing with Personal Touch and Trust
August 21, 2025
AI Humanizes B2B Marketing with Personal Touch and Trust

The Changing Landscape of B2B Marketing In today’s fast-paced digital economy, B2B marketing stands at a pivotal crossroads, where the once rigid, logic-driven approach is giving way to a more nuanced strategy that prioritizes emotional engagement and personal connection, reshaping

How Can Small-Scale Events Boost Your ABM Strategy?
August 21, 2025
How Can Small-Scale Events Boost Your ABM Strategy?

What if the most impactful way to connect with high-value accounts isn’t through a massive conference with thousands of attendees, but a carefully curated dinner with just 15 key decision-makers? In the fast-evolving world of account-based marketing (ABM), small-scale events

Which B2B Content Types Dominate AI Search Results?
August 20, 2025
Which B2B Content Types Dominate AI Search Results?

Introduction Imagine a B2B marketer crafting meticulously detailed content, only to find it buried beneath irrelevant results in AI-driven search engines. With the rapid evolution of large language model (LLM) technologies, such as ChatGPT and Gemini, the rules of content

How Is Intentsify Revolutionizing ABM with Precision Data?
August 19, 2025
How Is Intentsify Revolutionizing ABM with Precision Data?

In the fast-evolving world of B2B marketing, where precision and personalization are no longer optional but essential for success, a new benchmark has been set by an innovative player in the field. Account-Based Marketing (ABM) has become a cornerstone strategy

5 Key Steps to Launch Your ABM Journey Successfully
August 19, 2025
5 Key Steps to Launch Your ABM Journey Successfully

In the high-stakes arena of B2B marketing, a staggering 60% of organizations grapple with misalignment between marketing and sales teams, derailing their efforts to connect with high-value accounts. This disconnect isn’t just a minor hiccup—it’s a glaring barrier to unlocking

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How to Win CFO Support for Brand Marketing Investment?
August 25, 2025
How to Win CFO Support for Brand Marketing Investment?

Welcome to an insightful conversation on the evolving landscape of B2B brand marketing. Today, we’re thrilled to speak with Aisha Amaira, a renowned MarTech expert with deep expertise in CRM marketing technology and customer data platforms. With a passion for

AI Humanizes B2B Marketing with Personal Touch and Trust
August 21, 2025
AI Humanizes B2B Marketing with Personal Touch and Trust

The Changing Landscape of B2B Marketing In today’s fast-paced digital economy, B2B marketing stands at a pivotal crossroads, where the once rigid, logic-driven approach is giving way to a more nuanced strategy that prioritizes emotional engagement and personal connection, reshaping

How Can Small-Scale Events Boost Your ABM Strategy?
August 21, 2025
How Can Small-Scale Events Boost Your ABM Strategy?

What if the most impactful way to connect with high-value accounts isn’t through a massive conference with thousands of attendees, but a carefully curated dinner with just 15 key decision-makers? In the fast-evolving world of account-based marketing (ABM), small-scale events

Which B2B Content Types Dominate AI Search Results?
August 20, 2025
Which B2B Content Types Dominate AI Search Results?

Introduction Imagine a B2B marketer crafting meticulously detailed content, only to find it buried beneath irrelevant results in AI-driven search engines. With the rapid evolution of large language model (LLM) technologies, such as ChatGPT and Gemini, the rules of content

How Is Intentsify Revolutionizing ABM with Precision Data?
August 19, 2025
How Is Intentsify Revolutionizing ABM with Precision Data?

In the fast-evolving world of B2B marketing, where precision and personalization are no longer optional but essential for success, a new benchmark has been set by an innovative player in the field. Account-Based Marketing (ABM) has become a cornerstone strategy

5 Key Steps to Launch Your ABM Journey Successfully
August 19, 2025
5 Key Steps to Launch Your ABM Journey Successfully

In the high-stakes arena of B2B marketing, a staggering 60% of organizations grapple with misalignment between marketing and sales teams, derailing their efforts to connect with high-value accounts. This disconnect isn’t just a minor hiccup—it’s a glaring barrier to unlocking

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