
Today, we’re thrilled to sit down with Aisha Amaira, a seasoned MarTech expert with a deep passion for blending technology and marketing strategies. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective

Today, we’re thrilled to sit down with Aisha Amaira, a seasoned MarTech expert with a deep passion for blending technology and marketing strategies. With her extensive background in CRM marketing technology and customer data platforms, Aisha has a unique perspective

In a digital era where technology dictates the pace of innovation, artificial intelligence (AI) is fundamentally altering the landscape of affiliate marketing, a cornerstone of online revenue generation. With over 60% of search interactions now concluding without a single click,
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In a world where data-driven insights are paramount for effective marketing strategies, LinkedIn’s latest enhancement to its Revenue Attribution Report offers B2B marketers a comprehensive understanding of their advertising impact. By expanding the scope to include company-level attribution, LinkedIn provides

The world of B2B marketing witnesses a transformative development as RAB2B, a prominent force in integrated marketing, prepares to launch a significant brand uplift this June. This change marks a pivotal deviation from conventional marketing strategies and is designed to
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In a world where data-driven insights are paramount for effective marketing strategies, LinkedIn’s latest enhancement to its Revenue Attribution Report offers B2B marketers a comprehensive understanding of their advertising impact. By expanding the scope to include company-level attribution, LinkedIn provides

In a groundbreaking collaboration that promises to redefine the landscape of B2B marketing, Expandi Limited and Kompass have come together to utilize cutting-edge technology and vast data resources. This strategic alliance is poised to transform the way businesses connect, market,

Account-Based Marketing (ABM) emerged as a promising strategy in the B2B sector with ambitious goals of transforming the landscape of business interactions. Initially introduced in the early 2000s, it was envisioned as a powerful framework to overhaul traditional sales and

B2B markets are witnessing an unprecedented transformation, led by emerging AI-driven technologies in pipeline generation. The introduction of AI systems like Qualified’s Spotlight, alongside the AI SDR agent Piper, is redefining traditional marketing strategies, offering enterprises new avenues for scalability

In a digital landscape where social feeds are overloaded and attention spans are thinly stretched, B2B marketers find themselves caught in a content quagmire. As businesses generate more content than ever before, the yield seems to dwindle, offering diminishing returns

The world of B2B marketing witnesses a transformative development as RAB2B, a prominent force in integrated marketing, prepares to launch a significant brand uplift this June. This change marks a pivotal deviation from conventional marketing strategies and is designed to
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