Accelerating Innovation: Nylas and Connected Product Partner to Fast-track Product Development and Enhance Customer Value

In an increasingly digital world, seamless integration of email and scheduling functionality into applications has become crucial for organizations. Recognizing this need, Nylas, a leading provider of communication APIs, has announced its partnership with Connected Product, a company specializing in product development and strategy. This strategic collaboration aims to empower organizations to integrate, innovate, and deliver customer value in rapid time. By leveraging the expertise and resources of both companies, customers can benefit from expert development support, product strategy guidance, and a streamlined go-to-market approach.

Benefits of the Nylas-Connected Product Partnership

The partnership between Nylas and Connected Product offers several key advantages to organizations looking to enhance their applications with email and scheduling capabilities. Firstly, customers gain increased access to expert development resources. With Nylas and Connected Product working together, organizations can tap into a wealth of technical expertise and experience, ensuring a robust and efficient integration of email and scheduling features.

Additionally, the partnership provides valuable product strategy and go-to-market guidance. Connected Product’s deep understanding of product development and strategy, combined with Nylas’ expertise in communication APIs, enables organizations to develop a clear roadmap for their applications, prioritize feature development, and effectively bring products to market.

Building and Launching a Scheduling Solution in Three Months

To showcase the potential of the Nylas-Connected Product partnership, a case study highlights the successful collaboration in building and launching a scheduling solution in just three months. This expedited timeline was made possible by leveraging Nylas’ powerful APIs and Connected Product’s expertise in rapid product development. The case study exemplifies how organizations can benefit from the partnership’s accelerated development approach, delivering immediate value to their users.

The Role of APIs in Speeding up Development

The use of APIs to increase development speed has revolutionized the software industry, allowing organizations to deliver products and features to the market faster than ever before. Leveraging APIs facilitates seamless integration with existing systems, reducing development time and effort. By curating great developer experiences, APIs empower organizations to leverage pre-built functionalities and concentrate their efforts on adding unique value to their applications. Developers themselves recognize speed as the top benefit of working with APIs, as revealed in Nylas’ 2023 State of Developer Experience report.

Seamless Integration and Reduced Workload

Integrating with email and calendar systems can be a complex and time-consuming process. However, the Nylas APIs significantly reduce the work required to integrate these functionalities into applications. By partnering with Nylas and Connected Product, organizations can streamline and simplify the integration process significantly. This not only saves valuable development time and resources but also ensures a seamless user experience for their end-users.

Furthermore, the scarcity of development resources within companies is a common challenge faced by many organizations. With Nylas’ powerful APIs, the reliance on scarce in-house talent is alleviated, allowing organizations to focus their resources on other mission-critical tasks while still benefiting from robust and reliable communication functionality.

Leveraging Past Experiences for Infrastructure Choices

As the solution scales, making the right infrastructure choices becomes pivotal for long-term success. The combined experience of Nylas and Connected Product enables organizations to make informed decisions and avoid pitfalls during the scaling process. Drawing from their prior experiences, the partnership offers invaluable insights into infrastructure choices, ensuring stability, scalability, and optimal performance. By leveraging this expertise, organizations can build a solid foundation to support their growing user base and avoid any potential roadblocks that may hinder progress.

Having worked with Nylas APIs

The partnership between Nylas and Connected Product is further strengthened by their longstanding experience with Nylas APIs. Their familiarity with the APIs grants them a deep understanding of integration requirements and enables them to efficiently guide customers toward their envisioned product. This familiarity translates to faster development cycles, reduced time-to-market, and the ability to swiftly adapt to changing customer needs and market demands.

The partnership between Nylas and Connected Product offers organizations a unique opportunity to enhance their applications with seamless email and scheduling functionality. By leveraging expert development resources, product strategy guidance, and the speed and efficiency of APIs, organizations can achieve accelerated development timelines, competitive advantages, ROI opportunities, and more satisfied customers. By partnering with Nylas and Connected Product, organizations can embark on an exciting journey of integration, innovation, and the delivery of enhanced customer value in record time.

Explore more

Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys, audits, and strategic workshops, culminating in a set of polished buyer personas. Simultaneously, the customer success team’s internal communication channels

Embedded Finance Transforms SME Banking in Europe

The financial management of a small European business, once a fragmented process of logging into separate banking portals and filling out cumbersome loan applications, is undergoing a quiet but powerful revolution from within the very software used to run daily operations. This integration of financial services directly into non-financial business platforms is no longer a futuristic concept but a widespread

How Does Embedded Finance Reshape Client Wealth?

The financial health of an entrepreneur is often misunderstood, measured not by the promising numbers on a balance sheet but by the agonizingly long days between issuing an invoice and seeing the cash actually arrive in the bank. For countless small- and medium-sized enterprise (SME) owners, this gap represents the most immediate and significant threat to both their business stability

Tech Solves the Achilles Heel of B2B Attribution

A single B2B transaction often begins its life as a winding, intricate journey encompassing hundreds of digital interactions before culminating in a deal, yet for decades, marketing teams have awarded the entire victory to the final click of a mouse. This oversimplification has created a distorted reality where the true drivers of revenue remain invisible, hidden behind a metric that

Is the Modern Frontend Role a Trojan Horse?

The modern frontend developer job posting has quietly become a Trojan horse, smuggling in a full-stack engineer’s responsibilities under a familiar title and a less-than-commensurate salary. What used to be a clearly defined role centered on user interface and client-side logic has expanded at an astonishing pace, absorbing duties that once belonged squarely to backend and DevOps teams. This is