Unilever and Accenture Join Forces to Drive Digital Transformation with Generative AI Innovations

Accenture and Unilever have recently announced a partnership aimed at accelerating and scaling generative AI solutions. With an increasing focus on technological advancements, Unilever seeks to consolidate and expand its technology infrastructure. The collaboration with Accenture will help Unilever tap into innovative AI tools and expertise, driving the company’s digital transformation efforts.

Access to proprietary tools

As part of the partnership, Unilever gains access to a range of Accenture’s proprietary tools. Notably, Unilever will utilize Accenture’s AI Navigator platform, enabling effective deployment and management of generative AI models. Additionally, Unilever can leverage Accenture’s newly deployed AI switchboard service, which allows for customizing Language Learning Models (LLMs) and switching between various models. These advanced tools will empower Unilever to derive meaningful insights and make data-driven decisions.

Unilever’s Technology Infrastructure Journey

Over the past two years, Unilever has embarked on a mission to consolidate and bolster its technology infrastructure. This endeavor started with the adoption of cloud technology, enabling the company to tap into the scalability and flexibility offered by cloud providers. Now, Unilever is venturing into the realm of generative AI technology, recognizing its potential for driving innovation and enhancing business operations.

Establishment of Horizon3 Labs

To further its commitment to technology-driven growth, Unilever recently inaugurated Horizon3 Labs, an AI research and development facility located in Toronto. This state-of-the-art facility provides Unilever with a physical space dedicated to exploring and developing cutting-edge AI solutions. With access to top talent and resources, Unilever is reinforcing its position as a technology leader in the consumer packaged goods industry.

Leveraging Cloud Providers for Generative AI

As companies seek practical applications of generative AI technology, many are turning to cloud providers for pre-trained models, data, and scalability. This trend stems from the recognition that cloud providers possess the infrastructure and expertise required to effectively harness the power of generative AI. Accenture, with its deep expertise in cloud technology, is well-positioned to assist Unilever in navigating this landscape and tapping into the full potential of generative AI.

Accenture’s Role in Easing Adoption

Accenture, as a leading IT services company, is committed to simplifying the adoption process of generative AI technology. With a $3 billion investment in developing enterprise-grade generative AI solutions, Accenture aims to double its number of skilled data and AI practitioners. Through its partnership with Unilever, Accenture will contribute its expertise and experience, ensuring a smooth and seamless integration of generative AI solutions into Unilever’s operations.

Challenges on Unilever’s Modernization Journey

Unilever’s CEO, Hein Schumacher, acknowledges the challenges faced during the company’s modernization journey. In October, Schumacher highlighted the need for increased capital expenditures to develop leading-edge manufacturing, distribution, and technology assets. Furthermore, he emphasized the importance of making better use of Unilever’s science and tech platforms. The partnership with Accenture aligns with this vision, enabling Unilever to harness generative AI to drive innovation and enhance operational efficiencies.

Unleashing the Power of Science and Technology

As part of its commitment to leveraging science and technology, Unilever recently launched the DataLab Ecosystem, a hybrid engineering platform. This platform serves as a foundation for fostering innovation through digital models, simulations, and advanced analytics. Unilever recognizes the potential of combining generative AI with its existing platforms, paving the way for revolutionary developments and new pathways for growth.

In conclusion, the partnership between Accenture and Unilever marks a significant step in Unilever’s technological evolution. With access to Accenture’s proprietary tools and expertise, Unilever is poised to accelerate the adoption and scale of generative AI solutions. Through initiatives such as Horizon3 Labs and the DataLab Ecosystem, Unilever is actively investing in its technology infrastructure to drive continuous innovation and remain a pioneer in the consumer packaged goods industry.

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