b2b-daily
Home | IT | Data Centres and Virtualization

Roblox to Launch New Data Center in Brazil by 2026

Avatar photo
by Maison Edwards
May 9, 2025
Image Credit: Yulia Gapeenko / Vecteezy
Roblox to Launch New Data Center in Brazil by 2026
Article Highlights
Off On

Roblox, the widely popular video game platform, is making significant strides in enhancing its global infrastructure. Recently, it launched the construction of a new data center in São Paulo, Brazil. This initiative underscores Roblox’s dedication to improving the gaming experience for its sizable Brazilian user base by aiming to boost performance and minimize latency issues. The company’s announcement through the Roblox DevForum reveals that this state-of-the-art facility is slated to become operational in early 2026. According to Jerret West, Roblox’s chief marketing officer, Brazil holds strategic importance in the company’s expansion blueprint. The aim is to create a more immersive and responsive platform for users. Beginning server testing in Brazil since 2024, Roblox demonstrates thorough preparation for this major step forward. While specific details about the new data center remain limited, it is being touted as Roblox’s most advanced infrastructure project to date.

Expanding Global Reach with Advanced Infrastructure

Roblox is expanding its global reach, managing 27 data centers worldwide, with a new center in São Paulo, Brazil. This move underlines Roblox’s strategy to enhance its virtual environments and global presence. By harnessing a strong backbone network and AWS for specialized services, Roblox aims to provide gamers with richer, smoother experiences. The São Paulo data center highlights the company’s focus on reducing latency in key markets and mirrors a broader trend in the gaming industry toward improved infrastructure for better user experiences. As Brazil ranks among the largest gaming markets, this expansion could substantially impact Roblox’s ability to retain and grow its user base. Roblox’s commitment to evolving technology through infrastructure investments underscores its dedication to leading in gaming performance and user satisfaction. This development, crucial for maintaining competitiveness in the digital landscape, will be closely watched by industry observers eager to see its effects on Roblox and the gaming world.

Explore more

Is Understaffing Killing the U.S. Customer Experience?
February 25, 2026

The Growing Divide Between Brand Promises and Operational Reality A walk through a modern American retail store or a call to a service center often reveals a jarring dissonance between the glossy advertisements on a smartphone screen and the reality of waiting for assistance that never arrives. The modern American marketplace is currently grappling with a profound operational paradox: while

How Does Leadership Impact Employee Engagement and Growth?
February 25, 2026

The traditional reliance on superficial office perks has officially dissolved, replaced by a sophisticated understanding that leadership behavior serves as the foundational bedrock of institutional value and long-term employee retention. Modern organizations are witnessing a fundamental shift where employee engagement has transitioned from a peripheral human resources concern to a core driver of competitive advantage. In the current market, success

Trend Analysis: Employee Engagement Strategies
February 25, 2026

The silent erosion of corporate value is no longer a localized issue but a systemic failure that drains trillions of dollars from the global economy every single year. While boardroom discussions increasingly center on the human element of business, a profound paradox has emerged where leadership’s obsession with “engagement” is met with an equally profound sense of detachment from the

How to Master Digital Marketing Materials for 2026?
February 25, 2026

The convergence of advanced consumer analytics and high-fidelity creative execution has transformed digital marketing materials into the most critical infrastructure for global commerce. As worldwide e-commerce spending approaches the half-trillion-dollar threshold this year, the ability to produce high-performing digital assets has become the primary differentiator between market leaders and those struggling for relevance. This analysis explores the current landscape of

Optimizing Email Marketing Timing and Strategy for 2026
February 25, 2026

The difference between a record-breaking sales quarter and a stagnant marketing budget often comes down to a window of time shorter than the duration of a morning coffee break. In the current digital landscape, where the average consumer receives hundreds of notifications daily, an email that arrives just thirty minutes too early or too late is frequently relegated to the