Pioneering the Future: Choice Hotels’ Groundbreaking Transition to Cloud-Based Infrastructure with Amazon Web Services

Choice Hotels International, Inc. has made history as the first hotel company to migrate its entire system infrastructure to the cloud. The company’s decision to embrace cloud technology has enabled it to update hotel-facing operations and management tools more efficiently, tapping into the power of artificial intelligence (AI) and other cloud technologies to drive profitability and enhance the guest experience.

Benefits of Being on the Cloud

By migrating to the cloud, Choice Hotels can seamlessly update and improve hotel-facing operations and management tools. This modernization enables the integration of AI and other cloud technologies, providing valuable insights for hotel owners to enhance profitability and deliver superior guest experiences. The cloud platform also allows for scalability and flexibility, ensuring that Choice Hotels stay at the forefront of innovation.

Conclusion of a Five-Year Migration Process

The completion of the migration marks a significant milestone in Choice Hotels’ ongoing commitment to technology innovation. This five-year process showcases the company’s determination to embrace new technologies that optimize their system infrastructure for future growth and success.

Details of the Migration to AWS Cloud

Choice Hotels partnered with Amazon Web Services (AWS) to facilitate their transition to the cloud. During the migration process, over 3,729 servers were decommissioned, streamlining the digital infrastructure. Additionally, more than 300 applications were retired, while over 250 applications were successfully migrated to the cloud, ensuring a smooth transition for the company.

Choice Hotels’ Proactive Approach to Cloud Adoption

Choice Hotels boldly embraced the cloud early on, which has allowed them to lead the way in innovation, scalability, and sustainability over the past five years. By recognizing the potential of cloud technology and investing significantly, the company has successfully navigated the hotel industry’s digital landscape.

Culture of Embracing the Cloud

Choice Hotels has fostered a cloud-first mindset that permeates every aspect of its business. This approach has led to improved operational efficiency and exceptional customer service, empowering the company to deliver a seamless and personalized experience to its guests.

Franchisee Benefits of Cloud Migration

The complete migration to the cloud ensures that Choice Hotels’ franchisees have real-time access to the latest innovations, saving them time and money. By providing industry-leading distribution and digital systems, the company further strengthens its franchisee network and enables them to offer unparalleled service to their guests.

Advantages of the Cloud Platform for Choice Hotels

With the migration to the cloud, Choice Hotels now operate on a flexible, resilient, and scalable platform. This shift empowers owners and operators within the Choice system to adapt and grow in an ever-evolving industry, enabling them to meet the changing needs of their guests efficiently.

Collaboration with AWS since 2015

Choice Hotels’ journey into the cloud began in 2015 with the development of their cloud-based central reservation system, choiceEDGE. This innovative system marked the hotel industry’s first new CRS in over three decades, demonstrating Choice Hotels’ commitment to pioneering advanced technologies in guest services.

Choice Hotels International’s complete migration to a cloud infrastructure showcases the company’s dedication to leveraging technology and innovation to maintain a competitive edge in the hotel booking journey. By embracing the cloud, Choice Hotels has unlocked countless opportunities for optimization, scalability, and improved guest experiences, ensuring their place as industry leaders. As the first hotel company to migrate its entire infrastructure to the cloud, Choice Hotels International continues to set the standard for leveraging technology and innovation in the hospitality industry.

Explore more

Is Empathy the Key to Higher Customer Satisfaction?

Recent industry reports indicate that nearly eighty percent of consumers prioritize a human connection over raw speed when resolving complex technical issues during a service interaction. This shift suggests that the traditional focus on Key Performance Indicators like Average Handle Time has become insufficient for maintaining a competitive edge in a saturated market. When a customer reaches out for support,

AI and Personalization Drive Email Marketing Growth in 2026

The ongoing evolution of digital communication has positioned the email inbox as the most resilient and customizable platform for maintaining direct relationships with consumers in 2026. While other channels struggle with declining organic reach and shifting user demographics, email has demonstrated a unique capacity to adapt through advanced automation and personalized content delivery. Businesses are no longer viewing the inbox

How Can Modern Software Tools Scale Your Video Marketing?

The transition from traditional, high-budget film production to agile, software-driven video creation marks a pivotal moment for brands striving to maintain relevance in a saturated digital landscape. Video has emerged as the primary medium through which modern businesses forge meaningful connections with their target audiences, yet the logistical demands of high-frequency content creation often overwhelm traditional marketing departments. Instead of

How Do You Choose the Right Salesforce Consulting Partner?

The contemporary corporate environment treats digital infrastructure as the primary driver of growth, necessitating a Salesforce ecosystem that functions with surgical precision across every department to maintain a competitive edge. As organizations navigate the complexities of 2026, the reliance on advanced automation and artificial intelligence has transitioned from a luxury to an absolute operational requirement for survival. Selecting a consulting

How Is Dark Intent Reshaping B2B Lead Generation?

The traditional sales funnel has been replaced by a sprawling digital labyrinth where potential buyers conduct nearly all their research in complete anonymity before ever contacting a vendor. This shift signifies a departure from the era of “hand-raisers,” those proactive prospects who would willingly offer their contact information in exchange for a demo or a whitepaper. In the current market,