Optimizing SD-WAN: Firms Value Quality and Speed in Providers

In an increasingly interconnected digital landscape, businesses everywhere are looking for ways to ensure their wide-area networks are robust, resilient, and reactive to the shifting tides of online demand. A recent study by Hanover Research, centered around the needs and preferences of IT and network decision-makers within sizable Western corporations, is shining a light on the pivotal elements these entities prioritize when selecting Software-Defined Wide Area Network (SD-WAN) managed service providers. At the forefront of their considerations are product quality, service availability, and the rapid deployment of network solutions, factors that are reshaping the way companies forge partnerships with these essential service providers.

The Search for Superior SD-WAN Solutions

The survey, sponsored by GTT Communications, queried individuals who operate at the nerve centers of network decision-making within companies that boast revenues well into the nine figures. The sentiment is unmistakable: product quality trumps nearly all else, with a commanding 81% of respondents marking it as influential in their choice of provider. Service availability nips at its heels, deemed important by 80%, with swift installation being a make-or-break factor for 79%. In the world of enterprise networking, these preferences translate to an unspoken rule: downtime is not an option, and agile, quality services are non-negotiable.

Businesses are not only looking for providers that can meet high standards – they’re demanding it. With over three-quarters of those surveyed eschewing traditional network aggregators in favor of robust managed services, the trend is clear. Managed services are no mere convenience; they are a strategic imperative. These services, offering tailored connectivity and maintenance solutions, alleviate the headaches of network management, positioning themselves as the preferred choice for modern, forward-looking companies.

Cost vs. Performance: A Balancing Act

Businesses globally are placing an increased emphasis on fortifying their wide-area networks in our digitally connected world. A study by Hanover Research explores the priorities of IT and network leaders from large Western firms when choosing SD-WAN managed service providers. The study highlights that these enterprises prioritize the quality of the product, consistent service availability, and the provider’s ability to deploy network solutions swiftly. These factors are becoming critical in how companies evaluate and select their network service partnerships, reflecting the growing need for network solutions that are dependable and adaptable to dynamic online traffic demands. Ensuring these criteria can foster stronger collaborations between businesses and SD-WAN providers, enhancing network performance and reliability.

Explore more

Compliance Drives Regulated B2B Influencer Marketing in 2026

The shifting landscape of digital authority has fundamentally transformed how enterprise-level organizations engage with industry experts and thought leaders across global markets. As the professional world moves deeper into this period of technological saturation, the superficial tactics of the past have been replaced by a rigorous commitment to transparency and legal precision. In earlier years, the simple inclusion of a

Transforming Voice of the Customer Into Predictive Action

Corporate boardrooms often overflow with real-time dashboards and complex analytics, yet many organizations still find themselves blindsided by sudden shifts in customer loyalty and market demand. While the technology to capture feedback has become ubiquitous, the structural ability to interpret and act upon that data in a meaningful timeframe remains remarkably rare for the average enterprise. Most traditional systems are

How Will Databricks CustomerLake Redefine Agentic Marketing?

The ongoing evolution of the digital landscape has forced a radical reconsideration of how enterprises capture, process, and ultimately utilize the vast oceans of consumer data generated every second of the day. Modern marketing departments have long struggled with the paradox of having too much information but not enough actionable insight to drive meaningful consumer interactions in real time. The

How Can Small Banks Compete With Global Financial Giants?

Nikolai Braiden has seen the evolution of financial architecture from its early blockchain roots to the current wave of institutional modernization, and today he joins us to dissect a pivotal shift in venture capital. With BankTech Ventures recently deploying $15 million into AI and stablecoin solutions, the landscape for regional banking is undergoing a profound transformation. Braiden’s perspective as an

Bullski Presale Tops the List of Best Meme Coins for 2026

The current cryptocurrency market in 2026 has transitioned into a highly sophisticated arena where institutional standards and community-driven viral momentum converge to create unique financial opportunities. Investors are no longer satisfied with speculative assets lacking fundamental safeguards, leading to a significant shift toward projects that prioritize technical transparency and structured growth. In this evolving landscape, the Bullski presale has emerged