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How Is IMAX Using AI to Translate Content for Global Audiences?

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by Cairon Peterson
December 2, 2024
Image Credit: Freepik
How Is IMAX Using AI to Translate Content for Global Audiences?

In a bid to meet the surging global demand for multilingual media, IMAX has embraced the power of artificial intelligence (AI) to efficiently translate its original content. Partnering with Camb.ai, a Dubai-founded AI startup specializing in voice technology, IMAX aims to leverage advanced AI-driven dubbing and translation tools. This innovative technology can translate content into over 140 languages while maintaining the original nuances, tone, emotion, and ambiance of the speech. The use of AI in this way enhances the viewing experience for audiences worldwide, making IMAX’s high-quality content more accessible than ever before. With non-English media steadily gaining popularity in traditionally English-speaking areas such as the United States, United Kingdom, and Canada, IMAX’s strategic adoption of AI technology positions the company to capitalize on these emerging trends and broaden its global reach.

The Strategic Impact of AI on IMAX’s Global Expansion

The entertainment industry is undergoing major transformations as consumer preferences shift, with a noticeable trend towards non-English content even in predominantly English-speaking regions. By integrating AI into its translation processes, IMAX not only makes its content more accessible to a worldwide audience but also significantly cuts down on translation expenses. This contemporary approach provides a distinct competitive advantage in the lively international market. The translation technology developed by Camb.ai maintains the nuances and emotional depth of the original content, delivering an authentic and immersive viewer experience. This partnership highlights IMAX’s dedication to innovation and aligns with the broader trend in the entertainment industry to embrace technology to meet diverse audience preferences and expand the company’s international reach. In a context where cultural diversity and localization are crucial growth drivers, IMAX’s use of AI-driven translation and dubbing may signal a wider industry move toward more inclusive and adaptable content delivery methods.

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