How Do Hackers Hide Malicious URLs with Unicode Tricks?

Today, we’re thrilled to sit down with Dominic Jainy, a seasoned IT professional whose expertise in cybersecurity, artificial intelligence, and blockchain has made him a leading voice in the field. With a keen eye for emerging threats, Dominic has been closely following the evolution of web security challenges, including the latest tactics used by hackers to deceive users. In this interview, we dive into the intricate world of phishing attacks, focusing on a sophisticated technique known as the BiDi Swap attack. We’ll explore how attackers exploit browser vulnerabilities and text rendering flaws, the risks these methods pose to everyday users, and what browser developers are doing to combat these threats. Dominic also shares insights on how users can protect themselves in an increasingly deceptive digital landscape.

Can you walk us through what the BiDi Swap attack is and how hackers use it to deceive users?

Absolutely. The BiDi Swap attack is a clever phishing technique that exploits how web browsers handle mixed text directions, specifically Right-to-Left (RTL) scripts like Arabic or Hebrew, and Left-to-Right (LTR) scripts like English. Attackers craft URLs that mix these scripts in a way that confuses the browser’s rendering process. For instance, they might use a familiar LTR subdomain, like “paypal.com,” paired with an obscure RTL domain. When the browser displays this URL, it often shows the legitimate-looking part as the primary domain, masking the malicious destination. The user thinks they’re heading to a trusted site, but they’re actually being redirected to a harmful server.

What role does the Unicode Bidirectional Algorithm play in making this attack possible?

The Unicode Bidirectional, or BiDi, Algorithm is designed to help browsers correctly display text that combines LTR and RTL scripts. Normally, it figures out the order in which characters should appear based on their inherent direction. However, the algorithm has a flaw when it comes to complex URLs with mixed scripts across subdomains or parameters. Attackers exploit this by structuring the URL so the browser misinterprets the hierarchy of the text, visually prioritizing a fake or misleading part of the address. This creates a disconnect between what users see in the address bar and the actual site they’re visiting.

How does the BiDi Swap attack build on earlier Unicode manipulation techniques that hackers have used?

The BiDi Swap attack is really an evolution of older tricks that also abused Unicode text rendering. Take the Punycode Homograph Attacks, for example—attackers would register domains using non-Latin characters that looked almost identical to Latin letters, creating spoofs of popular sites. Then there was the RTL Override exploit, where special Unicode characters were inserted to reverse text direction, making a malicious file or URL appear benign, like turning an executable into something that looked like a harmless document. BiDi Swap takes these ideas further by leveraging the browser’s fundamental rendering logic for URLs, making it even harder to detect visually.

What kind of dangers do users face when they fall victim to a BiDi Swap attack?

The risks are significant. When a user clicks on a manipulated URL, they’re taken to a malicious site that often looks legitimate, designed to steal sensitive information like login credentials or credit card details through phishing. Beyond immediate data theft, there’s also the potential for malware installation, which can compromise a user’s device long-term. Even after the initial interaction, victims might not realize their data has been exposed, leading to identity theft or financial loss down the line. It’s a silent but devastating attack vector.

How have browser developers responded to this kind of vulnerability in URL rendering?

Responses vary across the board. Google Chrome has implemented a “lookalike URL” suggestion feature, which tries to warn users about suspicious domains, but it’s limited to well-known sites and doesn’t catch everything. Mozilla Firefox does a bit better by visually highlighting the core domain in the address bar, helping users spot discrepancies more easily. Microsoft claims to have resolved the issue in Edge, but many researchers argue that the underlying problem in how URLs are represented still lingers. Overall, while these steps are helpful, they’re not fully comprehensive, and gaps remain for attackers to exploit.

What steps can everyday internet users take to protect themselves from falling for these deceptive URLs?

Awareness is your first line of defense. I always advise users to hover over any link before clicking to see the true destination—don’t just trust what’s displayed. Check the site’s SSL certificate to ensure it’s legitimate and matches the domain you expect. Be extra cautious with URLs that look odd or mix different language scripts, as that’s often a red flag. Beyond that, keeping your browser updated and using security tools like anti-phishing extensions can add layers of protection. It’s all about cultivating a habit of suspicion in the digital space.

Looking ahead, what is your forecast for the future of phishing attacks like BiDi Swap and browser-based vulnerabilities?

I think we’re going to see phishing attacks become even more sophisticated as attackers continue to exploit subtle flaws in technology that most users—and even developers—overlook. With BiDi Swap and similar techniques, the focus will likely shift toward more personalized and context-aware deception, using AI to tailor attacks to specific users or industries. On the browser side, I expect developers will ramp up efforts to standardize URL rendering and improve detection algorithms, but it’s a cat-and-mouse game. Ultimately, the battle will hinge on user education and proactive design changes to outpace the creativity of threat actors.

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