Google Accuses Microsoft of Unfair Practices in Enterprise Cloud Market

During a recent meeting with the US Federal Trade Commission (FTC), Google leveled some critical comments at Microsoft. The tech giant accused Microsoft of unfairly leveraging its dominance as an enterprise software provider to lure customers to its cloud services offerings. According to Google’s complaint, the licensing terms included in Microsoft’s Office 365 platform lock customers into separate contracts with its Azure cloud server business. This limits customer choice and makes it challenging for businesses to switch to alternative cloud service providers, including Google.

This is not the first time that these two companies have competed in the cloud computing market. Both Microsoft Azure and Amazon are market leaders, and Google has been fighting to capture a larger share of the highly lucrative cloud services market. This competition has meant that the companies have clashed on multiple occasions to win customers.

Google’s previous complaints to European regulators regarding Microsoft’s cloud computing practices led to changes in regional licensing practices. Microsoft’s revision to these practices made it more affordable for productivity software customers to use competing cloud services.

In a recent statement, the FTC shared that large parts of the economy now rely on cloud computing services for a range of services. As such, the FTC is seeking to better understand the impact of this reliance on the broader competitive dynamics in the cloud computing market as well as any potential security risks.

The FTC sent out a request for information letter aimed at better understanding the impact of reliance and the potential security risks associated with the use of cloud computing services. The letter was open for comments, and the final day for submission was June 21. The FTC’s Office of Technology, Bureau of Competition, and Bureau of Consumer Protection are expected to collaborate on this effort.

Google’s comments are the latest in a series of actions aimed at targeting Microsoft’s cloud operations. In May, the EU’s antitrust arm launched an informal probe to investigate whether Microsoft had been using data from other related cloud firms.

With the global cloud infrastructure market raking in $63.7 billion in the first quarter of 2023, according to Statista, the competition between these industry giants is expected to continue to escalate.

The conclusion of the regulatory review by the FTC will likely have a significant impact on how Google and Microsoft operate in the cloud computing market. It will also determine if there is any validity to Google’s claims of unfair competition by Microsoft.

Explore more

Trend Analysis: AI in Real Estate

Navigating the real estate market has long been synonymous with staggering costs, opaque processes, and a reliance on commission-based intermediaries that can consume a significant portion of a property’s value. This traditional framework is now facing a profound disruption from artificial intelligence, a technological force empowering consumers with unprecedented levels of control, transparency, and financial savings. As the industry stands

Insurtech Digital Platforms – Review

The silent drain on an insurer’s profitability often goes unnoticed, buried within the complex and aging architecture of legacy systems that impede growth and alienate a digitally native customer base. Insurtech digital platforms represent a significant advancement in the insurance sector, offering a clear path away from these outdated constraints. This review will explore the evolution of this technology from

Trend Analysis: Insurance Operational Control

The relentless pursuit of market share that has defined the insurance landscape for years has finally met its reckoning, forcing the industry to confront a new reality where operational discipline is the true measure of strength. After a prolonged period of chasing aggressive, unrestrained growth, 2025 has marked a fundamental pivot. The market is now shifting away from a “growth-at-all-costs”

AI Grading Tools Offer Both Promise and Peril

The familiar scrawl of a teacher’s red pen, once the definitive symbol of academic feedback, is steadily being replaced by the silent, instantaneous judgment of an algorithm. From the red-inked margins of yesteryear to the instant feedback of today, the landscape of academic assessment is undergoing a seismic shift. As educators grapple with growing class sizes and the demand for

Legacy Digital Twin vs. Industry 4.0 Digital Twin: A Comparative Analysis

The promise of a perfect digital replica—a tool that could mirror every gear turn and temperature fluctuation of a physical asset—is no longer a distant vision but a bifurcated reality with two distinct evolutionary paths. On one side stands the legacy digital twin, a powerful but often isolated marvel of engineering simulation. On the other is its successor, the Industry