Friend.tech Prepares to Forge Its Own Blockchain Path

In the ever-evolving landscape of decentralized social media, the spotlight turns to Friend.tech, a platform that made headlines with its plan to craft its very own blockchain, the Friendchain. This strategic pivot away from its roots on the Coinbase layer-2 network known as Base stirs a blend of bewilderment and anticipation among users and tech pundits alike. The move raised eyebrows, sparking debate over the necessity and efficacy of a specialized social-focused blockchain. Concern over the potential escalation of gas fees loomed, especially when set against the backdrop of the economical Base network.

The announcement elicited a sharp market reaction, with the company’s native token, FRIEND, experiencing a dramatic 64% upswing in trading price. Yet, the initial excitement wavered, and the price dipped not long after. As Friend.tech carves out its path, the timing of this decision proves pivotal. The platform had already captured the industry’s attention with a substantial price surge following its token launch and the associated airdrop—events that were marred by the ironic timing of a significant sell-off from a major token holder on the day of the airdrop.

Unpacking the Blockchain Shuffle

In the rapidly changing world of decentralized social platforms, all eyes are on Friend.tech as it announces a major shift – developing its own blockchain, dubbed the Friendchain. This surprising move away from its original position on the Base network, a Coinbase layer-2 solution, has stirred a mix of intrigue and eagerness among both users and industry observers. The platform’s departure ignited a debate on the need and effectiveness of a blockchain tailored specifically for social networking, with concerns over potential rising transaction costs, especially compared to the cost-efficiency of the Base network.

The news triggered an immediate and notable response from the market, with Friend.tech’s proprietary token, FRIEND, skyrocketing by 64% in value. Nevertheless, the spike waned shortly after. Friend.tech’s strategy is unfolding at a critical juncture. The company had already garnered buzz with a significant price jump post-token launch and its subsequent airdrop, a moment ironically overshadowed by a hefty sell-off from a leading token holder on the very day of the airdrop.

Explore more

Content Marketing Trends 2025: Trust, AI, and Data Storytelling

As the digital landscape continues to evolve, content marketing is undergoing significant transformations, paving the way for innovative strategies that prioritize trust, data storytelling, and artificial intelligence. A recent study by Statista, pulling insights from a survey of more than 300 marketing professionals in the United States, reveals that brands are adapting to this dynamic environment by focusing on new

How is Digitalization Revolutionizing Small Traders in Vietnam?

In Vietnam, digitalization has emerged as a transformative force reshaping the landscape for small traders and household businesses. The introduction of Government Decree No. 70/2025/ND-CP stands at the forefront of this digital wave, mandating that businesses in specific sectors earning over 1 billion VND annually adopt e-invoices integrated with cash registers. This change aligns with national efforts to formalize and

Is Digital Innovation Revolutionizing Indonesian Retail?

Indonesia’s retail sector is experiencing a profound transformation fueled by digital innovation and technological advancements, reshaping the landscape at an unprecedented pace. This revolution is marked by the integration of artificial intelligence (AI) and the implementation of omnichannel strategies that drive growth and enhance customer experiences. Industry leaders and experts gathered at the Retail Asia Summit – Indonesia to explore

Digital Transformation in UK Public Sector Faces Key Challenges

As the UK public sector seeks to navigate the complexities of digital transformation, notable obstacles have emerged, centering around digital literacy and leadership. Research conducted by Granicus has highlighted that a significant portion of public sector employees—25%—view a lack of digital literacy as a critical barrier to progress. While technological advancement remains a focal point, the importance of equipping individuals

How Is AI Revolutionizing Digital Marketing Strategies?

The Role of AI in Content Creation and Optimization In an era where digital content reigns supreme, AI plays a transformative role by not just enhancing but redefining content creation and optimization strategies. AI technologies facilitate the creation of personalized content that resonates with diverse audiences, transcending traditional group-based targeting. For example, email marketing campaigns that leverage AI can dynamically