In an increasingly data-driven world, enterprises are continually searching for robust data management platforms that effectively support AI-driven innovation. Addressing this critical need, EnterpriseDB (EDB) has announced an expansion of its Partner Program to foster global growth in PostgreSQL (Postgres) and artificial intelligence (AI) solutions. This enhancement is particularly significant given that 35% of businesses are already seeking enterprise-grade Postgres capabilities, with an impressive 67% of their data workloads being hybrid, as highlighted in a recent EDB study conducted in June 2024. The integration of Postgres and AI is proving to be more than just a trend; a McKinsey survey revealed that 65% of organizations regularly use generative AI in at least one business function, underscoring the tremendous opportunity for solution providers in this domain.
Comprehensive On-Demand Support
One of the key features of the enhanced EDB Partner Program is the provision of comprehensive on-demand support, designed to assist partners throughout the entire sales lifecycle. From deal creation to post-sales success, EDB ensures that its partners have the necessary resources to effectively merge their data and AI capabilities. The robust support infrastructure of EDB Postgres AI further reinforces this commitment, making it less challenging for businesses to integrate these technologies seamlessly.
Strategic partnerships play a crucial role here, as evidenced by EDB’s collaborations with key players like Redington, TD SYNNEX, and Prolifics. These alliances provide streamlined access to essential Postgres AI tools and certifications, facilitating superior service delivery to customers. The importance of such partnerships cannot be overstated, as they help partners and customers alike navigate the complexities of AI-driven data transformations, ensuring that they can effectively harness the full potential of Postgres and AI integrations.
In addition to this, the Partner Program provides exclusive training, certification, and technical guidance from leading Postgres experts. This ensures that partners are well-equipped with the necessary skills and knowledge to support their customers’ AI initiatives. EDB’s focus on partner enablement is evident from the fact that two-thirds of its go-to-market efforts are directed towards it. This strategic approach includes new rebate programs, strategic sales plays, and market development funds, all aimed at helping channels close deals more effectively.
Enhancing Partner Engagement and Innovation
The EDB Partner Program aims to boost partner engagement through a customized digital experience. Central to this is the Partner Portal, which ensures a smooth journey from onboarding to real-time reporting. These features keep partners well-informed and involved, enabling them to offer improved services to their clients and spearhead data and AI innovations across sectors like financial services and telecommunications.
The primary goal of EDB’s enhanced Partner Program is to create stronger alliances with companies, empowering them to deploy and scale AI applications using Postgres. This supports a flexible, hybrid, and sovereign data framework, ensuring businesses are equipped with the necessary tools, technology, and support for efficient data innovation. By aligning with partners, EDB helps customers innovate faster, scale intelligently, and operate with greater control within an AI-driven landscape.
Ultimately, the enhanced Partner Program empowers partners to deliver robust Postgres and AI solutions across various industries. This underscores EDB’s commitment to fostering enterprise AI advancements with a solid data foundation, cloud agility, and comprehensive global support. EDB aims to drive data and AI innovations, creating an ecosystem where enterprises can thrive, leveraging the powerful combination of Postgres and AI. The future holds significant promise for organizations to innovate and scale in an increasingly digital world, thanks to EDB’s strengthened Partner Program.