Cybercriminals Leak Millions of Records in “Free Leakmas” Campaign During the Holiday Season

The holiday season is usually a time of joy and celebration, but for cybercriminals, it presented an opportunity to carry out their nefarious activities. In the days leading up to Christmas, a staggering 50 million records containing sensitive personal information were leaked by these threat actors. These leaks, primarily found on the Dark Web, were labeled “Free Leaksmas,” indicating that the criminals were sharing their data as a gesture of mutual gratitude among their ilk.

“Free Leaksmas” campaign on the Dark Web

The Dark Web served as the platform for cybercriminals to exchange and share compromised data during the holiday season. The “Free Leaksmas” campaign demonstrated a peculiar form of camaraderie among these threat actors. It is believed that by sharing their stolen data, they were expressing gratitude towards one another and establishing an environment of trust within their criminal network. As part of the campaign, underground shops offering compromised accounts on online banking and ecommerce platforms even provided substantial discounts, with markdowns reaching up to 40%.

Data dumps from various breaches

Several major data breaches contributed to the “Free Leaksmas” campaign, resulting in significant record leaks. One of the most prominent dumps came from a breach at Peruvian telecom provider Movistar, where a staggering 22 million records containing customer phone numbers and identification numbers were compromised. This breach is concerning as it exposes a vast amount of personal information that could potentially be exploited for various malicious purposes.

In addition to the Movistar breach, other notable Leaksmas datasets emerged from breaches at a Vietnamese fashion retailer and a French company. Both of these breaches yielded millions of records, further fueling concerns about the extent of personal data available to cybercriminals.

Revisiting older incidents

Interestingly, some of the leaked data appeared to originate from older incidents that had resurfaced. One such incident was the rumored breach of the Swedish fintech company Klarna in 2022. It is clear that cybercriminals are not only focused on recent breaches but also revisiting past incidents to exploit any remaining vulnerabilities and retrieve valuable data.

Notable threat actors involved

Several known threat actor groups have been identified as participating in the “Free Leaksmas” campaign. One such group is SeigedSec, a pro-Iranian entity that has previously targeted critical infrastructure and industrial control systems environments in Israel. Their involvement in sharing compromised data during the holiday break raises concerns over potential future attacks on critical systems.

Another group involved in the Leaksmas campaign is the hacktivist alliance known as the “Five Families.” This group claimed responsibility for stealing records from a large Chinese clothing store due to its alleged abusive labor practices and government connections. The motivations behind their actions highlight the intersection between cybercrime and activism.

Discounts and Focus on Stolen Credit Card Data

As digital identity remains a primary focus for cybercriminals, those selling stolen credit card data and related services offer attractive discounts to entice new buyers. Cybercriminals recognize the lucrative nature of stolen credit card information and the potential for financial gain. By offering discounts, they seek to expand their customer base and increase the demand for stolen data.

The “Free Leaksmas” campaign conducted by cybercriminals during the holiday season resulted in a massive influx of leaked personal data. The collaboration and data sharing observed among these threat actors signifies the existence of a robust criminal network. With notable threat actors and the abundance of compromised accounts and credit card information, the importance of data security cannot be stressed enough. As we move forward, it is crucial for individuals and organizations to remain vigilant and implement robust cybersecurity measures to protect against such breaches and safeguard sensitive information.

Explore more

How Firm Size Shapes Embedded Finance Strategy

The rapid transformation of mundane business platforms into sophisticated financial ecosystems has effectively redrawn the competitive boundaries for companies operating in the modern economy. In this environment, the integration of banking, payments, and lending services directly into a non-financial company’s digital interface is no longer a luxury for the avant-garde but a baseline requirement for economic viability. Whether a company

What Is Embedded Finance vs. BaaS in the 2026 Landscape?

The modern consumer no longer wakes up with the intention of visiting a bank, because the very concept of a financial institution has migrated from a physical storefront into the digital oxygen of everyday life. This transformation marks the definitive end of banking as a standalone chore, replacing it with a fluid experience where capital management is an invisible byproduct

How Can Payroll Analytics Improve Government Efficiency?

While the hum of a government office often suggests a routine of paperwork and protocol, the digital pulses within its payroll systems represent the heartbeat of a nation’s economic stability. In many public administrations, payroll data is viewed as little more than a digital receipt—a record of transactions that concludes once a salary reaches a bank account. Yet, this information

Global RPA Market to Hit $50 Billion by 2033 as AI Adoption Surges

The quiet hum of high-speed data processing has replaced the frantic clicking of keyboards in modern back offices, marking a permanent shift in how global businesses manage their most critical internal operations. This transition is not merely about speed; it is about the fundamental transformation of human-led workflows into self-sustaining digital systems. As organizations move deeper into the current decade,

New AGILE Framework to Guide AI in Canada’s Financial Sector

The quiet hum of servers across Canada’s financial heartland now dictates more than just basic transactions; it increasingly determines who qualifies for a mortgage or how a retirement fund reacts to global volatility. As algorithms transition from the shadows of back-office automation to the forefront of consumer-facing decisions, the stakes for oversight have never been higher. The findings from the