Are New Zealand Businesses Growing Through Cloud Investments?

New Zealand businesses are prioritizing growth through substantial investments in cloud computing, as highlighted in Datacom’s fifth Annual Cloud Report. For the second year in a row, growth has emerged as their leading priority, with a significant focus on enhancing IT platforms. The report, conducted alongside Tech Research Asia, includes insights from over 700 organizations across Australia and New Zealand. A majority of these organizations, particularly in New Zealand, plan to increase their expenditure on cloud computing over the next year. This trend marks a broader shift toward allocating significant portions of IT budgets to areas such as cloud computing, artificial intelligence (AI), and cybersecurity initiatives.

One of the notable findings from the report is that over 40% of organizations in New Zealand intend to boost their cloud computing investment in the coming year. This indicates a growing commitment to leveraging cloud technology as part of their strategic priorities. Another essential aspect highlighted in the report is re-platforming, identified by about 25% of businesses as a key modernization strategy. This approach underscores the significant opportunities present within New Zealand’s technology sector, reflecting a dynamic shift toward optimizing and upgrading existing IT systems. Despite these positive trends, the report also emphasizes several ongoing challenges, such as budget constraints, security concerns, and difficulties in recruiting and retaining skilled staff. Notably, automation and DevOps have entered the top five business challenges for the first time, indicating a shift in organizational focus toward these emerging technologies.

Hybrid Cloud Strategies and Security Concerns

Datacom’s report identifies a significant trend in the adoption of hybrid cloud strategies among New Zealand organizations. These hybrid strategies aim to manage application workloads based on situational needs, balancing performance, efficiency, and cost-effectiveness. Despite the strategic benefits these strategies offer, only 35% of organizations currently have a formal hybrid cloud strategy in place. This gap highlights areas needing improvement, including skills enhancement, governance over cloud utilization, and the implementation of appropriate cloud structures to fully capitalize on the benefits of hybrid cloud solutions. Addressing these gaps is crucial for organizations to optimize their cloud investments and achieve their growth objectives.

Mike Walls, Datacom’s Director of Cloud, underscored the importance of a well-executed cloud strategy, noting that it serves as a foundational element for enhanced security and future growth. The report also points out a growing preference for private cloud solutions, especially for AI support. This shift is driven by heightened concerns over privacy and security, as businesses seek to protect sensitive data while leveraging AI technologies. Justin Gray, Managing Director of Datacom New Zealand, emphasized the urgency of addressing these privacy and security issues to facilitate broader AI adoption. As organizations increasingly turn to cloud computing to drive growth, developing robust strategies that ensure data security and privacy will be vital for their success.

Operational Challenges and Future Outlook

New Zealand businesses are heavily investing in cloud computing to drive growth, as revealed in Datacom’s fifth Annual Cloud Report. For the second year in a row, growth remains the top priority, with a major emphasis on upgrading IT platforms. Conducted in collaboration with Tech Research Asia, the report gathers insights from over 700 organizations across Australia and New Zealand. A notable majority, especially in New Zealand, plan to boost their cloud computing expenditure in the upcoming year. This indicates a larger trend of dedicating substantial IT budgets to cloud computing, artificial intelligence (AI), and cybersecurity.

A striking point from the report is that over 40% of New Zealand organizations aim to increase their cloud investment next year, showing a strong commitment to cloud technology as a strategic focus. Re-platforming is another key modernization strategy, identified by around 25% of businesses. This underscores the considerable opportunities within New Zealand’s tech sector and a shift toward enhancing existing IT systems. Despite these gains, challenges remain, such as budget constraints, security issues, and workforce recruitment and retention. Additionally, automation and DevOps have become top business challenges, reflecting an increased organizational focus on these emerging technologies.

Explore more

Trend Analysis: AI-Powered Email Automation

The generic, mass-produced email blast, once a staple of digital marketing, now represents a fundamental misunderstanding of the modern consumer’s expectations. Its era has definitively passed, giving way to a new standard of intelligent, personalized communication demanded by an audience that expects to be treated as individuals. This shift is not merely a preference but a powerful market force, with

AI Email Success Depends on More Than Tech

The widespread adoption of artificial intelligence has fundamentally altered the email marketing landscape, promising an era of unprecedented personalization and efficiency that many organizations are still struggling to achieve. This guide provides the essential non-technical frameworks required to transform AI from a simple content generator into a strategic asset for your email marketing. The focus will move beyond the technology

Is Gmail’s AI a Threat or an Opportunity?

The humble inbox, once a simple digital mailbox, is undergoing its most significant transformation in years, prompting a wave of anxiety throughout the email marketing community. With Google’s integration of its powerful Gemini AI model into Gmail, features that summarize lengthy email threads, prioritize urgent messages, and provide personalized briefings are no longer a futuristic concept—they are the new reality.

Trend Analysis: Brand and Demand Convergence

The perennial question echoing through marketing budget meetings, “Where should we invest: brand or demand?” has long guided strategic planning, but its fundamental premise is rapidly becoming a relic of a bygone era. For marketing leaders steering their organizations through the complexities of the current landscape, this question is not just outdated—it is the wrong one entirely. In an environment

Data Drives Informa TechTarget’s Full-Funnel B2B Model

The labyrinthine journey of the modern B2B technology buyer, characterized by self-directed research and sprawling buying committees, has rendered traditional marketing playbooks nearly obsolete and forced a fundamental reckoning with how organizations engage their most valuable prospects. In this complex environment, the ability to discern genuine interest from ambient noise is no longer a competitive advantage; it is the very