Are HMD’s New Feature Phones the Solution to Smartphone Fatigue?

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At the Mobile World Congress (MWC) 2025, Human Mobile Devices (HMD) stunned the technology community with the introduction of several new feature phones, including the HMD 2660 Flip, HMD 130 Music, and HMD 150 Music. In an era dominated by smartphones filled with endless features and constant notifications, these introductions reflect a remarkable shift towards simplicity and user-centered design. These devices are not just another set of mobile phones but are specifically tailored to cater to users who feel overwhelmed by the complexities of modern smartphones. With unique designs and distinct functionalities, HMD’s new feature phones are geared towards reducing smartphone dependency and offering a more focused, user-friendly mobile experience.

HMD 2660 Flip: The Detox Device

The HMD 2660 Flip stands out with its reimagined version of the Nokia 2660 Flip, initially launched in 2022. Sporting an elegant design available in Cosy Black and Twilight Violet, with a Raspberry Red variant on the horizon, the HMD 2660 Flip offers a refreshing take on feature phones. Unlike conventional smartphones, this model is being marketed as a “detox device” designed to help users manage their screen time and reduce dependence on smart features. The device features a 2.8-inch QVGA primary screen and a 1.77-inch cover display, aimed at providing essential functionalities without overwhelming the user. Its large buttons facilitate easier number entry and T9 messaging, while the flip-to-answer calls feature adds a touch of nostalgia and practicality.

Under the hood, the HMD 2660 Flip is equipped with a 0.3-megapixel rear camera with LED flash, Bluetooth 4.2, and VoLTE support. Despite having 48MB of RAM and 128MB of internal storage, the phone also allows for expanded storage of up to 32GB via a microSD card. Additional features include an FM radio, a 1,450mAh removable battery, and USB Type-C charging support. While it’s far from being a competitor to high-end smartphones, the HMD 2660 Flip embodies the essential qualities of a detox device by stripping down to basic communication functionalities. This phone targets a niche yet growing market segment of individuals looking to minimize digital distractions and focus on what’s truly important in everyday life.

HMD 130 Music and HMD 150 Music: A Retro Revival

The HMD 130 Music and HMD 150 Music are designed for users who appreciate the simpler aspects of mobile technology, while still wanting to enjoy a reliable music experience. These models harken back to the days of simpler mobile phones, yet they include modern touches that enhance usability without making them overly complicated. The HMD 130 Music offers a compact and straightforward design, perfect for users who primarily need core communication functions paired with easy access to music features. Meanwhile, the HMD 150 Music combines a similar simplicity with extra functionality, like a powerful loudspeaker, making it ideal for those who love listening to music on the go.

Both models support MP3 playback, FM radio, and come with effective battery life to keep users connected and entertained throughout the day. The HMD 130 Music features a no-nonsense keypad and a 1.8-inch display, while the HMD 150 Music boasts a slightly larger 2.4-inch screen, each tailored to users who prefer more straightforward interactions with their devices. Offering Bluetooth connectivity and expandable storage via microSD, these phones also provide essential features without the overload of modern smartphones. The retro revival encapsulated in these models points toward a growing consumer base that values simplicity, durability, and focused usability in their mobile devices.

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