b2b-daily
Search
Close this search box.
Search
Close this search box.
Home | IT | Cloud

Apple Unveils AI Push with M2 Ultra for Cloud Computing

Avatar photo
by Maison Edwards
May 13, 2024
Apple Unveils AI Push with M2 Ultra for Cloud Computing

In a significant strategic pivot, Apple Inc. has announced an ambitious advancement in the realm of artificial intelligence (AI) — the introduction of its potent AI tools powered by its custom-built processors. Central to this development is the highly anticipated M2 Ultra chip. By harnessing the capabilities of this advanced silicon, Apple is preparing to set its sights on cloud computing servers where it plans to execute intricate AI tasks. This move into AI cloud services marks a new chapter for the tech titan, which has historically focused on in-device processing to uphold its uncompromising standards of user privacy and security.

But Apple is taking bold steps to merge these two seemingly divergent paths – maintaining its staunch commitment to data protection while broadening the scope of its AI offerings through cloud-based enhancements. To alleviate privacy concerns, Apple will rely on its Secure Enclave technology, ensuring that even in the cloud, user data remains under virtual lock and key. Initially, Apple’s own data centers will serve these cloud features, although the company is open to utilizing external facilities in the future.

Impact on the Technology Landscape and Future Integrations

Apple Inc. has taken a significant leap into artificial intelligence with its M2 Ultra chip, designed to perform sophisticated AI operations within cloud computing servers. This new endeavor represents an expansion beyond Apple’s traditional focus on privacy-centric, on-device processing. The tech giant aims to blend its core value of user privacy with the expansive potential of AI in the cloud. To safeguard user data, Apple relies on its Secure Enclave technology to keep personal information secure even as it ventures into cloud-based AI services. Initially, these services will be supported by Apple’s own data centers, but the company hasn’t ruled out the possibility of using external facilities in the future. This strategic move signals Apple’s readiness to redefine the intersection of privacy and cloud-based AI advancements.

Artificial Intelligence

Explore more

How Can XOS Pulse Transform Your Customer Experience?
August 8, 2025

This guide aims to help organizations elevate their customer experience (CX) management by leveraging XOS Pulse, an innovative AI-driven tool developed by McorpCX. Imagine a scenario where a business struggles to retain customers due to inconsistent service quality, losing ground to competitors who seem to effortlessly meet client expectations. This challenge is more common than many realize, with studies showing

How Does AI Transform Marketing with Conversionomics Updates?
August 8, 2025

Setting the Stage for a Data-Driven Marketing Era In an era where digital marketing budgets are projected to surpass $700 billion globally by 2027, the pressure to deliver precise, measurable results has never been higher, and marketers face a labyrinth of challenges. From navigating privacy regulations to unifying fragmented consumer touchpoints across diverse media channels, the complexity is daunting, but

AgileATS for GovTech Hiring – Review
August 8, 2025

Setting the Stage for GovTech Recruitment Challenges Imagine a government contractor racing against tight deadlines to fill critical roles requiring security clearances, only to be bogged down by outdated hiring processes and a shrinking pool of qualified candidates. In the GovTech sector, where federal regulations and talent scarcity create formidable barriers, the stakes are high for efficient recruitment. Small and

Trend Analysis: Global Hiring Challenges in 2025
August 8, 2025

Imagine a world where nearly 70% of global employers are uncertain about their hiring plans due to an unpredictable economy, forcing businesses to rethink every recruitment decision. This stark reality paints a vivid picture of the complexities surrounding talent acquisition in today’s volatile global market. Economic turbulence, combined with evolving workplace expectations, has created a challenging landscape for organizations striving

Automation Cuts Insurance Claims Costs by Up to 30%
August 8, 2025

In this engaging interview, we sit down with a seasoned expert in insurance technology and digital transformation, whose extensive experience has helped shape innovative approaches to claims handling. With a deep understanding of automation’s potential, our guest offers valuable insights into how digital tools can revolutionize the insurance industry by slashing operational costs, boosting efficiency, and enhancing customer satisfaction. Today,