In an era where mobile networks are required to deliver speed and exhibit intelligent, dynamic adaptability, Advanced Info Service (AIS) is leading next-generation connectivity. At the 2024 Mobile Broadband Forum, Wasit Wattanasap, the Head of Nationwide Operations and Support Business Unit at AIS, unveiled the company’s vision for integrating Artificial Intelligence (AI) and advanced network orchestration within the realms of 5G frameworks. This initiative sets the stage for a seamless, intelligent, and highly scalable telecom infrastructure. AIS’s strategic vision places firm emphasis on transforming network layers—from service orchestration to integrating AI-driven insights. The architectural design aims to optimize performance, ensure reliability, and deliver adaptability, positioning AIS at the forefront of a 5G-driven, AI-enhanced telecom landscape.
Transforming Network Layers with AI
AIS leverages advanced cognitive technologies, focusing on AI, machine learning (ML), 5G, and autonomous networks to enhance operational efficiency and generate innovative customer experiences. The company’s strategy in the mobile segment revolves around 5G monetization, seeking to create new revenue streams by offering premium services, experiences, connected vehicles, and innovative city applications. This fully exploits the low-latency and high-speed capabilities of 5G, presenting AIS as a frontrunner in both technology and market innovation.
AIS aims at digital differentiation by delivering personalized mobile experiences through AI, providing dynamic services and tailored content recommendations to ensure highly engaging and relevant customer interactions. Furthermore, the company is keen on quality acquisition in the fixed broadband space by utilizing AI-driven analytics to optimize service delivery, ensure high performance, and craft a seamless user experience. This approach includes predictive maintenance and customized broadband solutions. Adding to its innovative repertoire, AIS introduces products such as smart home integrations, gigabit internet, and 5G fixed wireless access (FWA), providing flexibility and high-speed connectivity in regions with limited traditional broadband infrastructure. Additionally, AIS is facilitating the digital transformation of enterprise solutions by enabling companies to modernize operations with AI, Internet of Things (IoT), and cloud-based services, thus helping businesses embrace Industry 4.0 technologies.
Enhancing Agility, Stability, and Security
AIS is enhancing agility, stability, and security in its operations through AI-driven IT intelligence. Continuous monitoring and optimizing network performance allows AIS to rapidly respond to changing market conditions and customer needs. In terms of security, AIS employs AI mechanisms to detect and neutralize threats in real-time, creating a secure environment for consumers and enterprise clients alike. The introduction of autonomous networks, powered by AI and ML, aims to improve network reliability by enabling self-healing and self-optimizing systems. These networks facilitate operational tasks automation including network provisioning and fault resolution, reducing costs while ensuring high-quality service even during peak traffic.
Regarding generative AI (GenAI), AIS explores new business models and customer experiences. Staying ahead of the competition, AIS uses AI to generate innovative product designs, and service packages, and gain predictive insights into customer behavior. Generative AI enhances customer interactions by delivering real-time personalized content and recommendations. Wattanasap’s presentation emphasized AIS’s leadership in advancing 5G technology in Thailand. AIS aims to redefine connectivity through robust, autonomous networks that open new business opportunities and enhance customer experiences. Transitioning from traffic monetization to experience-driven models, AIS leverages 5G’s ultra-low latency, high-speed, and massive connectivity to offer personalized services like VR/AR, gaming, and smart city solutions.
Living Network: Real-Time, AI-Driven 5G Experiences
AIS’s Care Growth strategy revolves around creating a “Living Network,” adapting in real-time to customer needs and offering on-demand 5G services powered by AI and ML. By analyzing user behavior, network conditions, and service quality in real-time, the network optimizes customer experiences by dynamically prioritizing bandwidth for high-value users or enhancing streaming and gaming quality. AIS also utilizes AI to promote tailored 5G acceleration packages, improving customer acquisition and increasing 5G adoption by identifying high-value users and dynamically adjusting bandwidth allocation to ensure smooth service during peak times.
AIS enhances user satisfaction by employing dynamic network management practices at L3 and L4 stages. At the L3 stage, AIS addresses burst events, cell outages, and traffic surges by real-time capacity adjustments, ensuring seamless connectivity during peak periods and improving customer satisfaction by over 10%, thereby reducing churn through intelligent traffic compensation. At the L4 stage, AIS optimally predicts network demand using AI-driven analytics, maintaining service quality and boosting user experience by up to 20% through proactive coverage and capacity optimization. AIS also compensates users during traffic floods by rerouting traffic and offering faster speeds or extra data, thus strengthening customer trust and loyalty.
L4 Architecture Evolution: AI, Automation, and Customer Focus
AIS is transforming its network operations through a robust L4 architecture that integrates AI, automation, and advanced data management, resulting in enhanced customer service, workforce efficiency, and network optimization across business, service, and core data layers. In the business layer, AIS employs the 2C (customer-centric), 2H (human-centric), and 2B (business-centric) framework to enhance user satisfaction through real-time fault management and AI-powered responsive support. Workforce optimization tools streamline field operations while business service orchestration and API-driven monetization foster business growth.
The service layer emphasizes real-time network and resource management, focusing on AI-powered fault detection, automated service orchestration, and workforce management to ensure optimal resource use and service continuity. An integrated API gateway facilitates seamless inter-system communication, further boosting operational efficiency. Enhanced DevOps automation with AI-driven orchestration and open API integration supports efficient network management and faster service deployment. Digital Twin models and AI-powered applications like the FME and Call Center Copilots enable autonomous operations and proactive issue resolution. This architecture promotes single-domain autonomy, allowing network segments to self-manage and adapt efficiently to changing demands, making AIS’s network more robust and responsive.
Industry Engagement and Contribution
AIS is boosting agility, stability, and security using AI-driven IT intelligence. By constantly monitoring and optimizing network performance, AIS swiftly adapts to market shifts and customer demands. In terms of security, AIS employs AI to detect and neutralize threats in real-time, ensuring a secure environment for both consumers and businesses. The adoption of autonomous networks powered by AI and ML aims to enhance network reliability through self-healing and self-optimizing systems. These networks automate operational tasks like network provisioning and fault resolution, cutting costs while ensuring top-notch service during peak traffic.
Additionally, AIS is exploring generative AI (GenAI) for new business models and customer experiences. By staying ahead of competitors, AIS leverages AI for innovative product designs, service packages, and predictive insights into customer behavior. GenAI improves customer interactions by providing real-time personalized content and recommendations. Wattanasap’s presentation highlighted AIS’s leadership in advancing 5G technology in Thailand, aiming to redefine connectivity with robust, autonomous networks. Shifting from traffic monetization to experience-driven models, AIS leverages 5G’s ultra-low latency, high-speed, and massive connectivity to offer personalized services like VR/AR, gaming, and smart city solutions.