Visa’s New AI Tool Fights CNP Fraud, Cutting Losses by $1.1B

In a significant stride towards combating financial fraud, specifically Card-Not-Present (CNP) fraud, Visa has unveiled a state-of-the-art AI mechanism within its Visa Account Attack Intelligence system. The advanced feature, known as the VAAI Score, scrutinizes transaction patterns in real-time, assigning a risk score to suspicious activities to thwart malicious attacks promptly. This innovative tool addresses the disconcerting annual loss of USD 1.1 billion to CNP fraud, highlighting the need for more sophisticated preventative measures.

Initially available to U.S. issuers, Visa’s AI-powered VAAI Score methodically predicts and intercepts fraudulent activities before they escalate. Its refined algorithms have proven to reduce false positives by a remarkable 85%, ensuring that legitimate transactions continue seamlessly without disruption. A game-changer in the industry, Visa discloses that 33% of targeted accounts are prone to fraud within five days of a breach, underscoring the critical importance of early detection—a challenge the VAAI Score successfully addresses.

Visa’s Investment in Advanced Fraud Detection

Visa has invested over USD 10 billion in security over the past five years, reflecting its commitment to reinforcing network security and minimizing fraud risks. Developed with data from more than 15 billion VisaNet transactions, the VAAI Score operates with exceptional accuracy. Visa executives Paul Fabara and Michael Jabbara highlight the urgency and efficiency of the VAAI Score in the real-time detection of fraudulent transactions, emphasizing its crucial role in protecting the entire payment ecosystem—an imperative that Visa prioritizes.

Enhancing Customer Experience and Security

Visa has enhanced the fight against CNP fraud with a cutting-edge AI tool within its Visa Account Attack Intelligence. The VAAI Score evaluates transactions in real-time, assigning risk scores to suspicious activities to instantly prevent fraud attacks. This innovation is pivotal in light of the alarming $1.1 billion lost annually to CNP fraud.

Launching initially for U.S. issuers, the AI-enhanced VAAI Score efficiently predicts and combats fraud, dramatically reducing false positives by 85% and allowing legitimate transactions to proceed without hindrance. Visa reveals that 33% of compromised accounts may face fraud within five days after a breach, making the VAAI Score a focal point for early fraud detection and interception in today’s financial security landscape.

Explore more

Trend Analysis: Agentic AI in Data Engineering

The modern enterprise is drowning in a deluge of data yet simultaneously thirsting for actionable insights, a paradox born from the persistent bottleneck of manual and time-consuming data preparation. As organizations accumulate vast digital reserves, the human-led processes required to clean, structure, and ready this data for analysis have become a significant drag on innovation. Into this challenging landscape emerges

Why Does AI Unite Marketing and Data Engineering?

The organizational chart of a modern company often tells a story of separation, with clear lines dividing functions and responsibilities, but the customer’s journey tells a story of seamless unity, demanding a single, coherent conversation with the brand. For years, the gap between the teams that manage customer data and the teams that manage customer engagement has widened, creating friction

Trend Analysis: Intelligent Data Architecture

The paradox at the heart of modern healthcare is that while artificial intelligence can predict patient mortality with stunning accuracy, its life-saving potential is often neutralized by the very systems designed to manage patient data. While AI has already proven its ability to save lives and streamline clinical workflows, its progress is critically stalled. The true revolution in healthcare is

Can AI Fix a Broken Customer Experience by 2026?

The promise of an AI-driven revolution in customer service has echoed through boardrooms for years, yet the average consumer’s experience often remains a frustrating maze of automated dead ends and unresolved issues. We find ourselves in 2026 at a critical inflection point, where the immense hype surrounding artificial intelligence collides with the stubborn realities of tight budgets, deep-seated operational flaws,

Trend Analysis: AI-Driven Customer Experience

The once-distant promise of artificial intelligence creating truly seamless and intuitive customer interactions has now become the established benchmark for business success. From an experimental technology to a strategic imperative, Artificial Intelligence is fundamentally reshaping the customer experience (CX) landscape. As businesses move beyond the initial phase of basic automation, the focus is shifting decisively toward leveraging AI to build