Visa to Acquire Majority Interest in Prosa – Driving Digital Payment Adoption in Mexico

In a strategic move to propel the adoption of innovative and secure digital payments in Mexico, Visa, a global behemoth in digital payments, has entered into a definitive agreement to acquire a majority interest in Prosa, a pivotal player in Mexico’s payment processing sector. This partnership is poised to revolutionize the Mexican payment ecosystem and pave the way for enhanced technology solutions and innovative payment methods.

Visa’s plans for Prosa involve integrating new digital solutions into its offerings and leveraging its global network expertise. By incorporating Visa’s cutting-edge technologies and payment infrastructure, Prosa aims to offer Mexican consumers, small businesses, and local issuers and acquirers new, user-friendly, and secure ways to make and receive payments.

Benefits to Mexico’s Payment Ecosystem

The collaboration between Visa and Prosa promises to yield a myriad of benefits for Mexico’s payment ecosystem. Firstly, the infusion of enhanced technology solutions will significantly contribute to the efficiency and security of transactions. By leveraging Visa’s expertise, Prosa will be able to implement fraud prevention measures, robust authentication protocols, and advanced data analytics to safeguard transactions and inspire confidence in the digital payment landscape.

Prosa’s Independence and Technology Infrastructure

Despite the acquisition, Prosa will retain its operational independence and continue to utilize its existing technology infrastructure. This strategic decision ensures that Prosa’s established systems and processes remain intact, guaranteeing seamless continuity for its vast clientele. Furthermore, Prosa’s proficiency in the Mexican market will be preserved, enabling it to effectively cater to the diverse needs of local businesses and consumers.

Regulatory Approvals and Completion Timeline

Before the deal is finalized, regulatory approvals from relevant authorities are necessary. Both Visa and Prosa are confident that the required authorizations will be obtained in a timely manner. With that in mind, the anticipated completion of the transaction is set for the latter half of 2024, marking the beginning of a new era in the Mexican payment landscape.

Importance of Innovation and Technology in Visa’s Approach

Eduardo Coello, the President of Visa Latin America and the Caribbean, emphasized the company’s unwavering commitment to innovation and technology. With the backing of Visa’s global payments network, Prosa will be able to explore and develop revolutionary payment solutions for both consumers and small businesses. This partnership will create an ecosystem that simplifies transactions and fosters financial inclusion for all stakeholders in Mexico.

Visa’s Global Leadership in Digital Payments

As a longstanding leader in the digital payment space, Visa’s stature and worldwide presence across over 200 countries is well established. Through its extensive network, Visa connects various stakeholders, facilitating smooth and secure transactions globally. By venturing into the Mexican market with Prosa, Visa aims to strengthen its foothold in Latin America and amplify the adoption of digital payments in the region.

Prosa’s Experience in the Mexican Market

Prosa brings an impressive track record to the table, boasting over five decades of experience in the Mexican market. As a trusted payment processor, Prosa handles a staggering number of transactions annually, processing upwards of 10 billion payments. This vast experience positions Prosa as a key player in Mexico’s financial landscape, well-equipped to cater to the unique needs and requirements of the country’s businesses and consumers.

Visa’s strategic acquisition of a majority interest in Prosa is a significant development in the Mexican payment processing sector. By combining Visa’s global expertise with Prosa’s deep knowledge of the Mexican market, this partnership is poised to drive the adoption of secure and innovative digital payment solutions. With enhanced technology infrastructure and seamless integration, Visa and Prosa are poised to transform Mexico’s payment ecosystem, empowering businesses, consumers, and local stakeholders alike.

Explore more

Employee Engagement Crisis: How to Restore Workplace Happiness

We’re thrilled to sit down with Ling-Yi Tsai, a renowned HRTech expert with decades of experience helping organizations navigate change through innovative technology. With a deep focus on HR analytics and the seamless integration of tech in recruitment, onboarding, and talent management, Ling-Yi offers invaluable insights into the pressing challenges of employee engagement and workplace well-being. In this conversation, we

How Is AI Transforming Digital Marketing Strategies?

Artificial Intelligence (AI) is rapidly becoming a cornerstone of digital marketing, fundamentally altering how brands connect with audiences in an increasingly crowded online space. As businesses grapple with the challenge of capturing consumer attention amidst endless streams of content, AI offers a lifeline by providing tools that personalize experiences, streamline operations, and deliver data-driven insights. This technological shift is not

Business Central Mobile Apps Transform Operations On-the-Go

In an era where business agility defines success, the ability to manage operations from any location has become a critical advantage for companies striving to stay ahead of the curve, and Microsoft Dynamics 365 Business Central mobile apps are at the forefront of this shift. These apps redefine how organizations handle essential tasks like finance, sales, and inventory management by

Transparency Key to Solving D365 Pricing Challenges

Understanding the Dynamics 365 Landscape Imagine a business world where operational efficiency hinges on a single, powerful tool, yet many enterprises struggle to harness its full potential due to unforeseen hurdles. Microsoft Dynamics 365 (D365), a leading enterprise resource planning (ERP) and customer relationship management (CRM) solution, stands as a cornerstone for medium to large organizations aiming to integrate and

Generative AI Transforms Finance with Automation and Strategy

This how-to guide aims to equip finance professionals, particularly chief financial officers (CFOs) and their teams, with actionable insights on leveraging generative AI to revolutionize their operations. By following the steps outlined, readers will learn how to automate routine tasks, enhance strategic decision-making, and position their organizations for competitive advantage in a rapidly evolving industry. The purpose of this guide