Visa, a global leader in digital payments, has introduced Apple Pay to its customers in Egypt, providing a safe, secure, and easy way to pay in-store, in-app, and online. This new payment method allows customers to make contactless payments simply by double-clicking the side button and holding their iPhone or Apple Watch near a payment terminal. Each Apple Pay purchase is authenticated with Face ID, Touch ID, or device passcode, along with a one-time unique dynamic security code, ensuring that every transaction is secure. Apple Pay is already accepted in various locations such as grocery stores, pharmacies, taxis, restaurants, coffee shops, and retail outlets, among others.
Setting Up Apple Pay
Customers can also use Apple Pay on their iPhone, iPad, and Mac for faster, more convenient purchases in apps or on supported merchant websites. This eliminates the need to create accounts or repeatedly enter contact, shipping, and billing information. The versatile payment method simplifies paying for food deliveries, online shopping, transportation, and parking, among other necessities. Malak El Baba, Vice President and Visa’s Country Manager for Egypt, emphasized the importance of this launch, stating that the introduction of Apple Pay in Egypt marks a significant milestone in Visa’s journey toward bringing payment innovations to new markets. As consumer preferences evolve, Visa remains committed to offering secure and convenient solutions that align with the ever-growing digital-first lifestyle.
When Visa customers use their credit or debit cards with Apple Pay, their actual card numbers are not stored on the device or on Apple servers. Instead, a unique Device Account Number (DAN) is assigned, encrypted, and securely stored in the Secure Element, a certified chip designed to keep payment information safe on the device. This further enhances the security and privacy of the transactions made through Apple Pay.
Setting up Apple Pay is straightforward, requiring customers to open the Wallet app on their iPhone, tap the plus sign (+), and follow a few simple steps to add their Visa credit or debit cards. Once the card is added to their iPhone, Apple Watch, iPad, or Mac, they can immediately start using Apple Pay on that device. Additionally, customers will continue to enjoy all the rewards and benefits associated with their Visa cards, making the transition to using Apple Pay seamless and rewarding.