Visa and LianLian Global Introduce Yueda Card for Cross-Border Payments

The digital payment landscape has just taken a significant step forward with the launch of the Yueda Card by Visa and LianLian Global. This initiative aims to fundamentally streamline cross-border business payments, particularly focusing on the needs of small and medium enterprises (SMEs) and larger corporations. By leveraging Visa’s global payment network combined with LianLian Global’s innovative cross-border payment technology, this partnership addresses the escalating demand for efficient and secure international transaction solutions within China’s burgeoning e-commerce and foreign trade markets. The year 2024 has proven this need, as China witnessed import and export volumes in cross-border e-commerce reaching a staggering 1.88 trillion yuan—a clear 11.5% growth year-on-year, showcasing the necessity for seamless payment solutions. Nevertheless, numerous challenges, such as payment security, unpredictability in transaction times, and high fees, continue to plague the industry.

Enhanced Cross-Border Payment Solutions

Visa, with its extensive expertise in secure digital payments across multiple industries, and LianLian Global, known for its agile approach in reducing transaction costs and enhancing cash flow management, are merging their strengths through the Yueda Card. It offers a range of features designed to meet the unique demands of cross-border commerce. These include online top-ups, multi-currency settlements, and digital invoicing. By offering these services, the Yueda Card specifically caters to sectors like e-commerce, foreign trade, online travel, and supplier payments, providing them with fast, cost-effective financial solutions. The synergy between secure, efficient transactions and innovative financial tools makes the Yueda Card a critical asset for businesses engaged in cross-border trade.

Shirley Yu from Visa Greater China emphasized the importance of working capital in business growth, particularly for cross-border merchants. According to Yu, the Yueda Card significantly enhances working capital efficiency, enabling businesses to stay competitive and grow in an ever-globalizing market. Similarly, Tim Shen from LianLian Global highlighted the necessity of simplifying payment processes to keep pace with the increasingly integrated global market. He noted that the Yueda Card aligns perfectly with the company’s mission to make cross-border payments more straightforward and accessible.

Commitment to Financial Innovation

The collaboration between Visa and LianLian Global marks a significant milestone in addressing the common issues of cross-border payments, accelerating the development of efficient international financial transactions. Both companies are dedicated to continually improving the cross-border payment ecosystem, aiming to make financial services more convenient and beneficial for businesses. Their partnership seeks to solve problems such as payment security, unpredictability, and high fees through innovative solutions, creating a more secure and predictable financial environment globally.

This dedication to innovation is about more than just meeting current demands; it’s about transforming the future of cross-border transactions. Visa and LianLian Global are not only resolving today’s challenges but also laying the foundation for more sophisticated financial ecosystems. As businesses increasingly participate in global trade, these advancements in financial technology are essential for sustaining growth and ensuring secure, efficient transactions across borders. The Yueda Card symbolizes the evolving market needs and the proactive measures being taken to address these needs in a comprehensive and forward-thinking manner.

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