b2b-daily
Home | FinTech | Digital Lending / Digital Payments

Strengthening Digital Banking: Desjardins and Exagens Renew Collaboration in Pursuit of Enhanced Member Experience

Avatar photo
by Mikhail Hamilton
April 12, 2023
Image Credit: Adobe Stock
Strengthening Digital Banking: Desjardins and Exagens Renew Collaboration in Pursuit of Enhanced Member Experience

The behavioral banking solutions provider, exagens, has announced its fourth consecutive multi-year agreement with Desjardins, the largest credit union group in North America with assets of more than $407 billion. This announcement reaffirms the strong relationship that extends back to 2015 and confirms the ongoing value they have provided to both Desjardins and their members over the past eight years.

Exagens’ History with Desjardins

Exagens has a longstanding history with Desjardins, having partnered with the credit union group since 2015. The recent renewal of the multi-year agreement strengthens the bond that has been built over time. This partnership has enabled Desjardins to bring the benefits of behavioral banking to its members.

Benefits of Behavioral Banking

Behavioral banking involves leveraging artificial intelligence and machine learning to gain insights into a customer’s financial behavior. By analyzing patterns in their transactions, behavior, and preferences, banks can provide personalized insights and contextual advice to their customers. This approach seeks to better understand customers’ financial goals and help them manage their finances more effectively.

Desjardins has leveraged Exagens’ behavioral banking technology to proactively engage members throughout their entire digital banking experience. The Assistant AccèsD solution has enabled Desjardins to provide its members with contextual and personalized insights into their financial lives. By analyzing their spending habits, the solution offers personalized recommendations to help members save money and achieve their financial goals.

Results of the partnership

Since embarking on its partnership with Exagens, Desjardins has seen a 3.4x increase in savings per member per year, increased digital engagement, and reduced operational costs. This is a testament to the effectiveness of behavioral banking in helping customers achieve their financial goals.

Industry recognition

Exagens and its solutions have earned recognition and received industry awards from EFMA, Celero, and OCTAS. These awards are a testament to the effectiveness of Exagens’ behavioral banking solutions and their ability to help financial institutions provide personalized, value-added services to their customers.

Gartner’s Cool Vendor Award

In 2019, Exagens was named a Cool Vendor in Banking by Gartner. This award recognizes companies that are driving innovation in the banking sector and helping financial institutions transform the way they engage with their customers. The award is a testament to the effectiveness of Exagens’ solutions and their ability to generate value for their clients.

Conclusion

In conclusion, the partnership between Exagens and Desjardins has been fruitful and productive. The benefits of behavioral banking have been evident in the increased savings and digital engagement of Desjardins’ members, and the reduced operational costs have improved the institution’s bottom line. As the banking sector continues to evolve, behavioral banking will play an increasingly important role in helping institutions differentiate themselves and provide value-added services to their customers.

Business StrategyDigital TransformationInvestingMoney Management

Explore more

Is Understaffing Killing the U.S. Customer Experience?
February 25, 2026

The Growing Divide Between Brand Promises and Operational Reality A walk through a modern American retail store or a call to a service center often reveals a jarring dissonance between the glossy advertisements on a smartphone screen and the reality of waiting for assistance that never arrives. The modern American marketplace is currently grappling with a profound operational paradox: while

How Does Leadership Impact Employee Engagement and Growth?
February 25, 2026

The traditional reliance on superficial office perks has officially dissolved, replaced by a sophisticated understanding that leadership behavior serves as the foundational bedrock of institutional value and long-term employee retention. Modern organizations are witnessing a fundamental shift where employee engagement has transitioned from a peripheral human resources concern to a core driver of competitive advantage. In the current market, success

Trend Analysis: Employee Engagement Strategies
February 25, 2026

The silent erosion of corporate value is no longer a localized issue but a systemic failure that drains trillions of dollars from the global economy every single year. While boardroom discussions increasingly center on the human element of business, a profound paradox has emerged where leadership’s obsession with “engagement” is met with an equally profound sense of detachment from the

How to Master Digital Marketing Materials for 2026?
February 25, 2026

The convergence of advanced consumer analytics and high-fidelity creative execution has transformed digital marketing materials into the most critical infrastructure for global commerce. As worldwide e-commerce spending approaches the half-trillion-dollar threshold this year, the ability to produce high-performing digital assets has become the primary differentiator between market leaders and those struggling for relevance. This analysis explores the current landscape of

Optimizing Email Marketing Timing and Strategy for 2026
February 25, 2026

The difference between a record-breaking sales quarter and a stagnant marketing budget often comes down to a window of time shorter than the duration of a morning coffee break. In the current digital landscape, where the average consumer receives hundreds of notifications daily, an email that arrives just thirty minutes too early or too late is frequently relegated to the