b2b-daily
Home | FinTech | E-Commerce

Saudi Arabia Introduces Google Pay by 2025 Through mada System

Avatar photo
by Mikhail Hamilton
January 21, 2025
Image Credit: Mika Baumeister / Unsplash
Saudi Arabia Introduces Google Pay by 2025 Through mada System

The Saudi Central Bank (SAMA) has recently signed an agreement with Google to introduce Google Pay in Saudi Arabia by 2025 through the national payment system, “mada.” The initiative is a significant step in aligning with Saudi Vision 2030, a strategic framework aiming to diversify the Kingdom’s economy and reduce its reliance on oil. By enhancing the Kingdom’s digital payments ecosystem, SAMA is committed to building a robust digital payment infrastructure that meets international standards and aims to reduce dependency on cash. Google Pay will not only offer users a secure platform for making purchases in stores, apps, and online but also allow for easy management of their cards within Google Wallet.

This new service is part of a broader strategy to position Saudi Arabia as a global leader in FinTech, a sector that combines financial services and technology to create innovative solutions. The introduction of Google Pay through the mada system is expected to transform how transactions are conducted in the Kingdom, making them more efficient and secure. With the backing of SAMA, this collaboration is set to elevate Saudi Arabia’s payment landscape, ensuring that digital transactions are streamlined and adhere to the highest security standards.

Google

Explore more

Is Your Brand Just Automating or Truly Orchestrating?
August 11, 2026

Digital communication platforms currently possess the power to reach billions in milliseconds, yet this technological prowess often results in brands shouting through digital megaphones while customers desperately seek a single moment of genuine relevance. The modern consumer landscape is no longer satisfied with generic interactions that merely use a first name in an email subject line. Instead, there is a

What Is the New Math of E-Commerce Parcel Economics?
August 11, 2026

A standard procurement negotiation once focused on the simple lever of volume-based discounts to ensure profitability, but the modern landscape of e-commerce has rendered that linear equation dangerously incomplete. As of 2026, the retail sector is witnessing a profound shift where the traditional metrics of success—negotiated carrier rates and total package counts—no longer tell the full story of a company’s

Why is Buying Group Engagement the Key to B2B Revenue?
August 11, 2026

The once-reliable image of a singular executive sitting behind a heavy mahogany desk and unilaterally signing off on a multi-million dollar contract has effectively dissolved into the ether of corporate history. In the high-stakes environment of modern commerce, a definitive “yes” rarely originates from a single office; instead, it is the hard-won result of a complex and often invisible consensus

How Is AI-Driven MarTech Redefining Modern ABM?
August 11, 2026

The high-stakes landscape of B2B sales has undergone a fundamental transformation where the ability to interpret invisible buyer intent is now more valuable than the largest possible marketing budget. In the current marketplace, the distinction between a closed deal and a missed opportunity often rests on milliseconds of data processing rather than weeks of manual research. Account-Based Marketing (ABM) has

How Does Automation Redefine the Modern DevOps Lifecycle?
August 11, 2026

The seamless orchestration of complex digital environments has evolved to a point where a single code commit can trigger a global cascade of automated events, rendering the traditional, friction-filled manual handshakes between departments entirely obsolete in the competitive high-stakes world of enterprise software delivery. Modern software engineering no longer permits the luxury of week-long deployment cycles or manual server provisioning.