b2b-daily
Home | FinTech | E-Commerce

Saudi Arabia Introduces Google Pay by 2025 Through mada System

Avatar photo
by Mikhail Hamilton
January 21, 2025
Image Credit: Mika Baumeister / Unsplash
Saudi Arabia Introduces Google Pay by 2025 Through mada System

The Saudi Central Bank (SAMA) has recently signed an agreement with Google to introduce Google Pay in Saudi Arabia by 2025 through the national payment system, “mada.” The initiative is a significant step in aligning with Saudi Vision 2030, a strategic framework aiming to diversify the Kingdom’s economy and reduce its reliance on oil. By enhancing the Kingdom’s digital payments ecosystem, SAMA is committed to building a robust digital payment infrastructure that meets international standards and aims to reduce dependency on cash. Google Pay will not only offer users a secure platform for making purchases in stores, apps, and online but also allow for easy management of their cards within Google Wallet.

This new service is part of a broader strategy to position Saudi Arabia as a global leader in FinTech, a sector that combines financial services and technology to create innovative solutions. The introduction of Google Pay through the mada system is expected to transform how transactions are conducted in the Kingdom, making them more efficient and secure. With the backing of SAMA, this collaboration is set to elevate Saudi Arabia’s payment landscape, ensuring that digital transactions are streamlined and adhere to the highest security standards.

Google

Explore more

How Is Costco Winning the E-Commerce Race by Staying Simple?
September 14, 2026

While digital rivals spent billions on automated drones and sprawling robot-staffed warehouses, the warehouse club with the concrete floors quietly proved that high-tech bells and whistles are secondary to pure, unadulterated value. For years, the retail giant remained an outlier, resisting the urge to participate in the frantic tech arms race that defined the early decade. Critics often dismissed the

Is Romania the New Strategic Hub for European E-Commerce?
September 14, 2026

While the traditional economic engines of Western Europe grapple with rising costs and logistical bottlenecks, Romania is quietly transforming into a sophisticated distribution engine that bridges the gap between global manufacturing and the thriving consumers of the East. The map of European commerce is no longer a static illustration of Western dominance; it is a fluid landscape where the center

The Evolution of CRM: Customer Context as the New Strategy
September 14, 2026

The sheer volume of digital breadcrumbs left by modern consumers has reached a staggering scale that most legacy systems were never designed to process into meaningful narrative streams. In the current landscape of 2026, the marketplace has moved past the simple novelty of gathering data, entering an era where the competitive advantage rests entirely on the ability to interpret that

European Private Banking Adapts to the Rise of WealthTech
September 14, 2026

The traditional silence of oak-paneled meeting rooms in Zurich and Paris has been replaced by the quiet, relentless processing power of high-frequency algorithms and generative intelligence. This shift marks a definitive departure from a century where the cornerstone of wealth management was the physical proximity of a client to their advisor. For generations, high-net-worth individuals navigated the complexities of global

Trend Analysis: Email Newsletter Performance Strategy
September 14, 2026

The digital communication ecosystem in 2026 has reached an unprecedented state of saturation where the noise of generic marketing often drowns out legitimate value. In this environment, the newsletter has transformed from a secondary distribution channel into a primary vehicle for audience retention and high-conversion storytelling. To succeed today, a newsletter must bypass the basic expectations of a generic update