Rokt, the leading e-commerce technology company that optimizes transactions through advanced AI and machine learning, has reinforced its executive ranks. The addition of Marc Allsop as Head of EMEA and Mick O’Brien as Head of Australia and New Zealand (ANZ) exemplifies the firm’s strategic commitment to global expansion. These seasoned professionals are poised to drive growth and fortify Rokt’s position in key markets. Allsop brings a wealth of experience in global commercial strategy, earned from various industries including payments and marketing, while O’Brien offers his extensive expertise in enterprise sales to bolster Rokt’s operations in the ANZ region.
Alongside these appointments, Rokt has also welcomed new C-suite executives to its leadership team. This influx of top-tier talent includes Doug Rozen as Chief Marketing Officer, Craig Galvin as Chief Revenue Officer, and Srishti Gupta as Chief Product Officer. Collectively, these hires equip Rokt with a robust leadership group, ready to steer the company through a period of substantial growth.
Expanding EMEA and ANZ Operations
Marc Allsop’s role will focus on capturing the potential within the EMEA market, driving Rokt’s business strategy across diverse sectors. His past experiences in fintech and adtech set the stage for innovation and customer acquisition in the growing European market. On the other side of the globe, Mick O’Brien will apply over twenty years of experience to amplify Rokt’s presence in Australia and New Zealand. His track record of managing sales teams and launching markets across North America and APAC presents a clear advantage for Rokt’s ambitions in the ANZ territory.
Strategic Growth and Industry Partnerships
Rokt, a leader in AI-driven e-commerce tech, is bolstering its leadership with key appointments aimed at global market expansion. Marc Allsop joins as Head of EMEA, leveraging his global commercial strategy experience from payment and marketing sectors. Mick O’Brien takes on the role of Head of ANZ, bringing a rich background in enterprise sales to advance Rokt’s presence down under.
Furthermore, Rokt’s C-suite sees significant growth with the arrival of new executives. Doug Rozen steps in as Chief Marketing Officer, Craig Galvin assumes the role of Chief Revenue Officer, and Srishti Gupta takes on the responsibilities of Chief Product Officer. These strategic hires equip Rokt with seasoned leadership to navigate through an expected phase of growth and strengthen its position across key international markets.