The rise of embedded finance technologies is ushering in a new era in insurance. According to industry experts, the life insurance landscape will look dramatically different in just a few short years. This is due to the fact that the integration of financial products and services is driving innovation across the industry and changing the way insurance is delivered to customers.
The partnership offers life insurance as a percentage of savings
The integration of insurance purchasing with banking services is a key part of the embedded finance trend. One example of this is a partnership between a financial institution and a life insurance company to offer policy protection as a percentage of savings invested. This approach helps encourage account holders to think about the long term and provides a form of added protection to their financial plan.
Integrating insurance purchases into complementary products
Another aspect of embedded finance is the integration of insurance purchases with complementary products. This is at the core of the embedded concept, as it encourages customers to consider protection strategies as part of their overall financial planning. For instance, an e-commerce store could offer a life insurance policy with every new phone purchase. This strategy is becoming increasingly popular with younger customers, who want a seamless and convenient experience.
Protecting younger customers
According to Alexander Matjanec, the founder of personal finance platform Wysh, young customers are particularly interested in protection strategies. As they start to focus on becoming financially independent, they want to ensure that their investments are protected. Matjanec believes that the embedded finance trend can help make life insurance more accessible to this demographic.
Incentivizing customers with life insurance benefits
According to a recent survey, many customers would be willing to open a new bank account if it comes with a life insurance benefit worth between 5-10% of their account balance. This shows that there is a real appetite among consumers for financial products that offer protection and peace of mind.
The size of the embedded finance market
The embedded finance market is growing rapidly. It is estimated to be worth $230 billion by 2025, with insurance accounting for over $70 billion of this total. This trend is being driven by technological advancements and the rise of innovative fintech companies.
The Impact of Digital Innovation on Life Insurance
New players in the industry, like Wysh, are bringing digital innovation to the traditional life insurance experience. This is slowly changing the way customers interact with insurers and making the process of obtaining coverage faster and more convenient. Digital solutions are replacing tedious paperwork and long phone calls, making life insurance more accessible and less intimidating.
Creating alternative customer journey experiences
Financial services companies that fail to adapt to the embedded finance trend risk losing market share. As younger generations become more interested in protection strategies, insurers must find new ways to engage with customers. Creating alternative customer journey experiences is crucial for retaining market share in this dynamic and rapidly evolving industry.
The market capitalizations of fintech and financial services companies
Publicly traded fintech companies have a market capitalization of $650 billion. This is approximately 5% of the $14 trillion market cap of public financial services companies. While fintech companies currently represent a relatively small slice of the financial services industry, it is expected that new innovators will emerge to take a larger piece of the pie.
Embedded finance is changing the way insurance is delivered to customers. By integrating financial products and services with complementary insurance products, insurers are making protection strategies more accessible and convenient. The rise of digital innovation is also revolutionizing the traditional life insurance experience. To remain competitive in this rapidly changing industry, insurers must find new and innovative ways to engage with younger generations and adapt to a new era of embedded finance.