Revolutionizing Insurance: Securian Canada and CAA Partner for Digital-first Insurance Solutions

The Canadian Automobile Association (CAA) has joined forces with Securian Canada to introduce a new range of life, health, and dental insurance solutions. This partnership aims to provide CAA’s membership base of over seven million members with innovative insurance products and a digital-first customer experience. The collaboration between Securian Canada and CAA aims to bring forth a suite of insurance products that is innovative and tailored to meet the evolving needs of CAA members. By offering a digital-first customer experience, the partnership seeks to provide members with convenient access to insurance solutions.

Delivery of solutions

CAA members can expect streamlined access to insurance solutions through a user-friendly digital platform. The platform will offer preferred prices for CAA members, ensuring that these insurance options are accessible and affordable.

Securian Canada and CAA Overview

Securian Canada is well known for its practical insurance solutions that provide financial security to individuals and families. CAA, on the other hand, is recognized for its emergency roadside service, automotive and travel services, savings, and insurance offerings. The collaboration between these two organizations brings together their strengths to create comprehensive and well-rounded insurance solutions.

CAA’s President and CEO’s Perspective

Tim Shearman, the President and CEO of CAA National, expressed his excitement about expanding CAA’s insurance portfolio in partnership with Securian Canada. Shearman emphasized the commitment to providing genuine care for CAA members by offering insurance solutions rooted in their individual needs.

Securian Canada’s CEO’s Perspective

Nigel Branker, CEO of Securian Canada, expressed pride in partnering with a trusted household brand like CAA to deliver innovative insurance solutions. Branker highlighted the importance of enhancing the financial security of CAA members across Canada through the collaboration.

Opportunity for Securian Canada

By partnering with CAA, Securian Canada has the opportunity to serve a larger number of Canadians and their families. The digitally focused model of delivery removes barriers in the insurance purchasing journey, making it easier than ever for CAA members to access meaningful financial protection.

Easy Access to Insurance Products

The collaboration aims to make accessing insurance products a seamless process for CAA members. Through the user-friendly digital platform, members can customize their insurance solutions to fit their individual needs, ensuring that they receive the coverage that is right for them.

Acquisition by Securian Canada

Securian Canada’s acquisition of Sun Life’s association, affinity, and group creditor business in 2023 further demonstrates the company’s dedication to delivering top-tier insurance and protection solutions. This acquisition strengthens Securian Canada’s position in the market and enables them to provide enhanced services to their customers.

The goal of the partnership between Securian Canada and CAA is to offer meaningful financial protection to more Canadians through a digitally-focused model. By combining Securian Canada’s practical insurance solutions with CAA’s trusted brand and extensive membership base, the collaboration aims to provide accessible, affordable, and comprehensive insurance options to CAA members. With a commitment to delivering top-tier service and genuine care for members, this partnership is poised to revolutionize the insurance industry in Canada.

Explore more

How Is AI Revolutionizing Email Marketing Strategies?

Setting the Stage for Digital Communication Evolution In today’s hyper-connected digital landscape, businesses send billions of emails daily, yet only a fraction capture attention amid overflowing inboxes, pushing marketers to seek innovative solutions. Artificial Intelligence (AI) has emerged as a game-changer in transforming email marketing from a generic broadcast tool into a precision-driven strategy. With the ability to analyze vast

How Is Embedded Finance Transforming UK Brand Experiences?

Imagine a world where purchasing a new gadget at a retail store instantly offers tailored financing options right at checkout, or where booking a vacation seamlessly includes travel insurance within the same app. This is the reality shaped by embedded finance, a transformative technology integrating financial services into non-financial platforms. As digital ecosystems continue to dominate consumer interactions in 2025,

Paid Content Marketing Triumphs in the AI Era over Earned Media

In the rapidly changing arena of digital marketing, a profound transformation is reshaping how brands connect with audiences, marking a significant shift in strategy. Once a dominant force, earned media—those organic news features or viral social media moments—has been dethroned as the go-to strategy for growth among businesses, musicians, and creators. Now, paid content marketing has surged to the forefront,

Job Openings Drop in July, Yet Hiring Remains Strong

Overview of the U.S. Labor Market In the heat of summer, as businesses and workers navigate an ever-shifting economic landscape, a striking statistic emerges from the U.S. labor market: job openings have dipped to 7.2 million in July, down from 7.4 million just a month prior, raising eyebrows especially when juxtaposed with the robust hiring figures of 5.3 million for

Trend Analysis: Cooling US Labor Market Dynamics

Introduction In a startling reflection of economic headwinds, US private sector job growth plummeted to a mere 54,000 in August, nearly half of the previous month’s tally of 106,000, signaling a profound slowdown in labor market momentum. This sharp decline arrives at a critical juncture, with economic uncertainty casting a long shadow, policy debates intensifying, and political figures like President