Revolutionizing Flood Coverage: Wright National Flood Insurance Services Launches Exclusive FocusFlood Product

Wright National Flood Insurance Services (“Wright Flood”) has unveiled its latest product, FocusFlood, as an extension of its highly regarded ResiFlood program. This proprietary private flood product is available exclusively through Wright Flood agents, marking a significant step forward in the flood insurtech market. FocusFlood aims to provide accurate and affordable primary flood coverage for residential property owners, leveraging advanced flood modelling technology and geospatial analysis.

Advanced Flood Coverage

One of the standout features of FocusFlood is the integration of cutting-edge flood modelling technology and geospatial analysis, enabling the provision of granularly accurate and affordable primary flood coverage. This development by Wright Flood’s product development team represents a significant advancement in flood insurance offerings in the market. Property owners can now benefit from increased accuracy in risk assessment and more cost-effective coverage options.

Increased Capacity and Coverage

FocusFlood addresses the pressing need for increased flood protection capacity in states that are particularly vulnerable to such perils. In its initial launch, FocusFlood will cover Florida, Texas, New Jersey, South Carolina, and Louisiana, where the demand for flood protection is highest. This expansion offers additional capacity to ensure that residents in these states have comprehensive coverage for potential flood-related damages.

Flexibility in Coverage

To provide property owners with greater control over their flood insurance coverage, FocusFlood introduces “a la carte” coverages. This innovative approach allows property owners to customize their policies to match their specific flood risks. By offering flexible coverage options, FocusFlood caters to the unique needs and preferences of individual property owners, empowering them to make informed choices and acquire suitable protection.

Streamlined Application Process

Addressing the pain points associated with the application process, FocusFlood aims to streamline and expedite the procedure for obtaining flood insurance coverage. By leveraging third-party data integration and advanced geocoding technology, FocusFlood significantly reduces the number of application questions. This efficiency frees up valuable time for agents, allowing them to focus on providing support to customers in other critical areas.

Future Expansion

Following the initial launch in the first five states, FocusFlood is poised for further expansion. Next month, California, Tennessee, Hawaii, North Carolina, Georgia, Mississippi, and Pennsylvania will be added to the coverage list, ensuring that a broader range of homeowners can benefit from FocusFlood’s comprehensive protection.

The introduction of FocusFlood into the flood insurtech market marks a significant milestone in providing accurate, flexible, and affordable coverage for residential property owners. Wright Flood’s innovative approach, backed by advanced flood modeling technology, geospatial analysis, and streamlined application processes, demonstrates their commitment to customer-centric solutions. FocusFlood serves as a reminder to agents and property owners of the incessant perils of floods and the importance of having robust protection in place to effectively mitigate their risks. With this breakthrough product, Wright Flood aims to revolutionize the flood insurtech market by providing improved coverage options, increasing capacity, and delivering unmatched flexibility to property owners across the United States.

Explore more

Align CX and Marketing to Drive Business Growth

Introduction The most compelling marketing campaign can be instantly undone by a single poor customer service interaction, revealing a critical disconnect at the heart of many modern businesses. While marketing teams work to build a brand promise, customer experience (CX) teams deal with the reality of that promise every day. This gap between expectation and reality can erode trust and

Trend Analysis: AI-Powered Feedback Analysis

The modern marketplace generates a relentless torrent of customer feedback, a valuable resource that paradoxically drowns most organizations in a sea of unstructured data they cannot navigate. From survey responses and support tickets to app store reviews and social media comments, this flood of qualitative information holds the key to customer satisfaction, yet its sheer volume makes manual analysis an

How Customer Experience Builds Brand Equity

The long-held belief that brand value is forged primarily through clever advertising and massive media spend is rapidly becoming obsolete in a marketplace where consumers hold the ultimate power. Today, a brand’s most significant asset is not what it says about itself, but what customers feel when they interact with it. The sum of these feelings—the customer experience (CX)—has emerged

AI Will Drive CX in 2026, But Trust Will Win Customers

The Dawn of a New CX Era Where Technology Meets Trust As we accelerate toward 2026, the landscape of customer experience is undergoing a seismic shift, driven by the relentless advancement of Artificial Intelligence. AI is no longer a futuristic concept but a foundational element of modern business, set to automate processes, predict needs, and personalize interactions on an unprecedented

How to Create a Standout Online Customer Experience

Despite the increasing sophistication of digital commerce, the overall quality of customer experience in the United States has been trending downward, a concerning development for businesses that rely on digital channels for growth and retention. Recent data indicates a significant disparity, with far more brands experiencing a decline in their customer experience rankings than those seeing improvements. This erosion touches