Revolutionizing B2B: DJUST Secures €12M in Series A Funding for Global Expansion and Enhanced Solutions

DJUST, a Paris-based B2B eCommerce Software-as-a-Service (SaaS) platform, has successfully raised €12m in a Series A growth funding round. The funding round was led by New Enterprise Associates, Inc. (NEA), with additional support from Elaia Partners, which is an existing investor in DJUST. This funding round has offered a considerable financial boost to the company’s expansion plans.

The €12m Series A funding round has set a new investment record for DJUST. The significant amount of funding will enable the company to accelerate its business expansion into new international markets, including the UK and the US.

NEA, one of the world’s leading venture capital firms, led the funding round. The company has a portfolio of successful investments in technology-driven businesses, including AppDynamics, MongoDB, and Salesforce. The additional support from Elaia Partners, which also provided €4m in seed funding to DJUST in 2020, further solidifies the company’s strong investor backing.

DJUST’s Services and Target Market

DJUST has emerged as a leading player in the B2B e-commerce sector. The company has managed to carve a niche for itself by enabling professional buyers and sellers to experience frictionless buying, amplify productivity, and hasten growth. Unlike many other B2C-oriented platforms, such as Adobe Commerce, Salesforce Commerce, and Shopify, DJUST has tailored its offering to meet the unique demands of the B2B sector.

Planned Use of Funds

The funding raised from the Series A round is earmarked for several areas of DJUST’s business, including business expansion, product development, and human resources. The company plans to focus on expanding its reach into new markets across Europe, the UK, and the US. In doing so, it aims to increase its customer base and revenue streams while investing in core product development to enhance its service offering.

Furthermore, as part of its growth strategy, DJUST plans to double its employee count to support the expansion plans in various markets. Currently, the company has over 40 employees and has added 20 new members to its team in the past year.

DJUST’s Recent Growth and Success

Despite the challenging business environment of recent years, DJUST has seen significant growth and success. The company has more than doubled its annual recurring revenue over the past 12 months, with 15 new deals signed with leading distributors and manufacturers throughout Europe.

Vision for the future

Arnaud Rihiant, Founder and CEO of DJUST, shared his vision for the company, stating, “We want to free all businesses from the hassle of building, launching, and running B2B commerce.” He added that the funding round would allow the company to continue to develop and enhance its services, providing more value and benefits to its clients.

Previous funding round

Before its Series A funding, DJUST received a €4m seed investment from Elaia Partners in 2020. The seed funding enabled the company to accelerate the development and launch of its B2B e-commerce platform.

DJUST’s recent funding round, coupled with its doubling of annual recurring revenue and expansion plans, highlights the company’s position as a rising star in the B2B eCommerce market. The significant investment potentially sets up DJUST for greater success in the future, as it continues to provide tailored solutions that meet the unique demands of B2B commerce. The company’s vision of freeing businesses from the hassle of B2B commerce is certainly a compelling one, and it will be exciting to see how the company develops and expands in the coming years.

Explore more

How Firm Size Shapes Embedded Finance Strategy

The rapid transformation of mundane business platforms into sophisticated financial ecosystems has effectively redrawn the competitive boundaries for companies operating in the modern economy. In this environment, the integration of banking, payments, and lending services directly into a non-financial company’s digital interface is no longer a luxury for the avant-garde but a baseline requirement for economic viability. Whether a company

What Is Embedded Finance vs. BaaS in the 2026 Landscape?

The modern consumer no longer wakes up with the intention of visiting a bank, because the very concept of a financial institution has migrated from a physical storefront into the digital oxygen of everyday life. This transformation marks the definitive end of banking as a standalone chore, replacing it with a fluid experience where capital management is an invisible byproduct

How Can Payroll Analytics Improve Government Efficiency?

While the hum of a government office often suggests a routine of paperwork and protocol, the digital pulses within its payroll systems represent the heartbeat of a nation’s economic stability. In many public administrations, payroll data is viewed as little more than a digital receipt—a record of transactions that concludes once a salary reaches a bank account. Yet, this information

Global RPA Market to Hit $50 Billion by 2033 as AI Adoption Surges

The quiet hum of high-speed data processing has replaced the frantic clicking of keyboards in modern back offices, marking a permanent shift in how global businesses manage their most critical internal operations. This transition is not merely about speed; it is about the fundamental transformation of human-led workflows into self-sustaining digital systems. As organizations move deeper into the current decade,

New AGILE Framework to Guide AI in Canada’s Financial Sector

The quiet hum of servers across Canada’s financial heartland now dictates more than just basic transactions; it increasingly determines who qualifies for a mortgage or how a retirement fund reacts to global volatility. As algorithms transition from the shadows of back-office automation to the forefront of consumer-facing decisions, the stakes for oversight have never been higher. The findings from the