Previsico Bolsters Flood Forecasting with New Head of Sales Hire

Within the fast-evolving InsurTech arena, Previsico has emerged as a forerunner with its sophisticated flood forecasting technologies. A major step in their upward trajectory is the recent onboarding of Aleksander Surowiak as the Head of Sales. This pivotal hiring underscores Previsico’s unwavering dedication to excellence in managing flood risks—an area that’s gaining unprecedented focus as the world grapples with the implications of a changing climate. By enhancing their leadership with an experienced figure like Surowiak, Previsico isn’t just bolstering its own stature; it is responding to the burgeoning recognition within the industry of the urgent need for advanced solutions to tackle environmental challenges, thereby reaffirming its vital role in shaping the future of flood risk assessment and mitigation.

Focusing on Strategic Growth

With Aleksander Surowiak’s appointment, Previsico aims to harness his wealth of experience to expand its reach and refine its market strategy. Surowiak brings to the table an impressive track record, with a history of propelling Tractable AI to unicorn status—a feat that underscores his capability to navigate and scale in the tech-startup ecosystem. At Strategy& (part of PwC), Surowiak honed his expertise in developing robust go-to-market strategies, a skill that will be indispensable for Previsico as it aims to further entrench its services within the insurance industry.

The integration of Surowiak into the Previsico team is anticipated to catalyze the company’s business development, mapping out new territories for its innovative solutions. His appointment reflects a strategic decision to focus on proactive partnership-building and elevating Previsico’s profile amongst insurers who are increasingly seeking advanced tools to combat the unpredictability of surface water flooding.

Advancing Flood Prediction Technologies

Previsico’s technology stems from two decades of academic research, positioning it at the forefront of the flood forecasting realm. The company’s live actionable flood warnings offer a quantum leap forward from traditional flood modeling systems, providing users with timely and precise information that can mitigate the devastating impacts of flooding. Recognizing the inevitability of severe weather exacerbated by climate change, Previsico’s tools represent a valuable asset in preemptive risk management.

The underlying impetus for advances in flood forecasting technology such as Previsico’s is linked to an unambiguous trend: the insurance industry is being compelled to adapt to the increasing frequency and severity of flood events. This is where Previsico’s enhanced capabilities in providing fine-grained, actionable insights come into play—arming individuals, businesses, and insurers with the means to anticipate and respond to flood risks more effectively and with greater foresight.

Looking Towards a Resilient Future

Previsico is entering an exciting new phase, with the addition of Aleksander Surowiak to lead sales, fostering a palpable optimism for the company’s future growth. CEO Jonathan Jackson is confident that Surowiak’s expertise will be key to not only driving expansion but also reinforcing the company’s innovative spirit and commitment to its customers. Previsico’s strategic decision to enhance its senior management underscores its determination to be at the forefront of flood mitigation strategies. With Surowiak’s seasoned experience and leadership, Previsico aims to strengthen its market position by providing cutting-edge flood forecasting solutions. In an era where climate resilience is increasingly vital, Previsico’s advancements promise life-saving technology for a world facing the growing challenge of flood disasters.

Explore more

What If You Hired for Potential, Not Pedigree?

In an increasingly dynamic business landscape, the long-standing practice of using traditional credentials like university degrees and linear career histories as primary hiring benchmarks is proving to be a fundamentally flawed predictor of job success. A more powerful and predictive model is rapidly gaining momentum, one that shifts the focus from a candidate’s past pedigree to their present capabilities and

Your Worst Hire Is a Symptom of Deeper Flaws

The initial sting of a mismatched employee joining the team is often just the beginning of a prolonged and costly period of disruption, but its true value is frequently overlooked in the rush to resolve the immediate problem. Rather than being treated as an isolated incident of poor judgment or a single individual’s failure, this experience serves as one of

AI Dominated the Retail Customer Experience in 2025

A retrospective analysis of 2025 reveals a retail landscape that underwent a seismic shift, where the steady evolution of customer experience was abruptly overtaken by a technological revolution powered by artificial intelligence. This transformation was not confined to a single sector or channel; it was a comprehensive overhaul that redefined the very nature of the relationship between consumers and brands.

Consumers Now Value Fairness Over Brand Loyalty

Why a Fair Price Now Trumps a Familiar Name In an economic climate defined by persistent inflation and heightened consumer anxiety, the long-standing relationship between brands and their customers is being fundamentally rewritten. The traditional pillars of brand loyalty—heritage, marketing, and perceived quality—are buckling under the weight of financial pressure. A new, more discerning consumer has emerged, one who is

What Replaced ‘The Customer Is Always Right’?

Beneath the hum of fluorescent lights in contact centers and across the polished floors of retail establishments, a quiet but firm rebellion has been dismantling one of the most foundational maxims in business history. For over a century, the phrase “the customer is always right” served as a revolutionary North Star for service-oriented businesses. This once-powerful principle, however, has evolved