Praxis Tech Revolutionizes Online Payments with its New 3DS Cascading Feature: Balancing Speed and Security

Payment technology firm Praxis Tech has recently introduced its innovative 3DS Cascading feature, aiming to revolutionize online payments by making them faster, more seamless, and user-friendly, all while maintaining the required Strong Customer Authentication (SCA) protocols. This groundbreaking feature builds upon Praxis’ Smart Routing technology, ensuring that each transaction follows the optimal payment route. By eliminating the need for customers to re-verify their identity, 3DS Cascading streamlines the payment process, enhancing Praxis’ merchant services and value proposition.

Smart Routing Technology: Enhancing Transaction Efficiency

Praxis’ 3DS Cascading feature leverages the power of the company’s Smart Routing technology. This cutting-edge technology enables Praxis to intelligently select the most optimal payment route for each transaction, ensuring a seamless and efficient payment process. By utilizing advanced algorithms and data analysis, Smart Routing minimizes the chance of processing errors and ensures that payments are processed swiftly.

Eliminating the requirement for re-authentication

Previously, in the event of processing errors occurring after customer verification, re-authentication would be required for every authorization where 3DS is mandated. This often led to additional steps and increased friction for customers, resulting in a disjointed payment experience. However, with the launch of 3DS Cascading, Praxis has addressed this issue by bypassing the need for customers to re-verify their identity. This means that even if a processing error occurs, customers can proceed with their payments seamlessly, without the need for redundant authentication steps.

Frictionless Cascading: Overcoming Authentication Challenges

True frictionless cascading is a significant aspect of Praxis’ latest feature, effectively addressing one of the main challenges in authentication methods. By eliminating loading screens and reducing the frequency of Strong Customer Authentication (SCA) checks, 3DS Cascading expedites the entire payment process. This reduces the chances of abandoned payment sessions and enables customers to complete transactions swiftly and effortlessly.

Simplifying the user experience

Praxis’ 3DS Cascading feature simplifies the user experience by tackling the complexities of authentication behind the scenes. Customers no longer need to worry about repeated verification processes or interruptions during their payment journey. By streamlining the authentication process, Praxis ensures that users can enjoy a smooth and hassle-free payment experience, ultimately driving customer satisfaction and loyalty.

Benefits of 3DS Cascading

The introduction of 3DS Cascading offers several benefits to both merchants and consumers. Firstly, by reducing loading screens and minimizing the frequency of SCA checks, Praxis significantly enhances transaction speed. This translates into faster payments, enabling merchants to process a higher volume of transactions within shorter time frames. Additionally, the reduction in abandoned payment sessions leads to increased conversion rates for merchants, ultimately boosting revenue.

Praxis’ Robust Payment Orchestration Platform

Praxis’ payment orchestration platform encompasses a range of sophisticated features designed to optimize the payment process. In addition to 3DS Cascading, the platform incorporates intelligent engines, routing capabilities, and a decline recovery suite. These features collectively contribute to a seamless and efficient payment experience for both businesses and customers.

Impressive Results and Future Prospects

Praxis’ 3DS Cascading feature has already received significant acclaim, with approval for over $4.5 billion in transaction volume. The success achieved so far paves the way for further expansion into industries such as travel and e-commerce. With the ability to enhance the speed and ease of online payments, Praxis is confident in its ability to deliver exceptional results and contribute to the growth and development of the digital payments landscape.

Praxis Tech’s launch of the 3DS Cascading feature represents a groundbreaking development in the realm of online payments. By leveraging their Smart Routing technology and eliminating the need for re-authentication, Praxis has introduced a seamless and frictionless payment experience. This innovative feature not only streamlines the payment process but also enhances transaction speed, reduces abandoned payment sessions, and boosts overall customer satisfaction. With impressive results already achieved, Praxis is poised to make a substantial impact in the travel and e-commerce industries, further solidifying its position as a leader in payment technology.

Explore more

AI Revolutionizes Global Telecom Roaming Optimization

In the rapidly evolving landscape of telecommunications, Shreyash Taywade emerges as a leading figure, spearheading a transformative initiative that leverages artificial intelligence (AI) and machine learning (ML) to revolutionize international roaming optimization. As the demand for seamless connectivity and mobile data usage continues to rise exponentially, largely due to data-intensive applications, pervasive cloud services, and the escalating presence of Internet

Is Your Financial Data Safe From Supply Chain Cyber-Attacks?

In an era defined by digital integration, the financial industry is acutely aware of the escalating threat posed by supply chain cyber-attacks. These attacks serve as reminders of the persistent vulnerability pervading modern financial systems, particularly when interconnected networks come into play. A data breach involving a global banking titan like UBS, through the exploitation of an external supplier, exemplifies

Was This HR Manager Forced Into Constructive Dismissal?

An intriguing scenario recently unfolded in the Industrial Court of Malaysia, shedding light on the intricacies of employment law as it pertains to constructive dismissal. This case involved an experienced HR manager who felt her working conditions had fundamentally deteriorated after being transferred to an unexpected new role. Her decision to resign was based on what she perceived as an

Trump Media Seeks SEC Approval for Bitcoin and Ethereum ETF

In a move reflecting the intensifying interest in cryptocurrency investments, Trump Media and Technology Group has recently filed for approval from the US Securities and Exchange Commission (SEC) to launch an exchange-traded fund (ETF) centered on Bitcoin and Ethereum. This marks the company’s second cryptocurrency ETF submission in just a fortnight. Trump Media’s venture places it directly in competition with

Anant Raj’s $2.1B Data Center Push Amid India’s AI Demand Surge

In a significant move, Anant Raj has committed $2.1 billion to bolster data center infrastructure in India, against a backdrop of increasing digitalization and stringent data storage regulations. With plans to unveil two new server farms in Haryana, the company aims to achieve a massive capacity of over 300 megawatts by 2032. India’s data center capacity is projected to grow