Pet Health Insurance Boom: North American Market Grows by 23.5% in 2022 Amid Economic Challenges

As the world becomes increasingly pet-friendly, with more and more people welcoming furry friends into their homes, the pet insurance industry has experienced significant growth in recent years. The North American Pet Health Insurance Association (NAPHIA) has recently released its 2023 State of the Industry (SOI) Report, showing impressive growth in the North American pet health insurance sector. This report highlights a number of noteworthy industry milestones, including an increase in In-Force GWP over 2022, a record-breaking amount in total premiums for 2022, and an unprecedented number of total pets insured across North America. Let’s dive into the details.

NAPHIA has released its 2023 State of the Industry (SOI) Report

According to the report, the North American pet health insurance sector grew by 23.5% in In-Force GWP over 2021. This development is a clear indication of the constantly growing demand for pet insurance products in the region. Furthermore, the report shows a record-breaking amount of $3.51 billion in total premiums for 2021, and over 5.36 million pets insured across North America. These figures signify the unprecedented level of growth and activity occurring in the industry and reflect a strong demand for pet insurance products.

Significant milestones highlighted in the SOI report

The SOI Report highlights a number of significant milestones achieved in the North American pet health insurance sector, which are worth mentioning. One of the most impressive is the $3.51 billion record in total premiums for 2022. In addition, the number of pets insured across North America surpassed 5.36 million. Furthermore, the premium volume in the US for 2022 amounted to $3.22 billion, marking a 24.2% annual increase over the previous year. In Canada, the total premium volume reached $374.0 million CAD, showing an increase of 19.3% over the previous year.

Industry growth has returned to pre-COVID levels

The report indicates that 2022 was a year of impressive growth for the North American pet insurance industry, with the sector returning to pre-COVID levels of growth. This achievement is particularly remarkable in light of the pandemic, given that the industry also experienced challenges such as loss of revenue and reduced coverage limits.

The value proposition of pet insurance

The report indicates that the value proposition of pet insurance products is what has driven the significant advances in the North American pet insurance industry over the past five years. Customers appreciate the peace of mind their pet insurance coverage brings as it helps them manage unexpected costs and ensures their pets receive the best care possible. The growth of the industry, therefore, suggests that pet owners are more committed to their pets’ health and welfare than ever before.

Pinnacle Pet Group acquires Animal Friends to drive innovation in pet insurance

Pinnacle Pet Group (PPG), a prominent pan-European pet insurance provider with JAB Holding Company as a controlling shareholder, recently acquired Animal Friends. This acquisition is set to drive innovation in pet insurance and will help build Animal Friends’ brand, expertise, and services, expanding its reach across the United Kingdom and into new European markets. The acquisition aligns with PPG’s mission to drive innovation in pet insurance by offering quality coverage options to pet owners worldwide.

The North American pet insurance industry is on the rise, with the recent NAPHIA’s 2023 State of the Industry Report highlighting impressive year-on-year growth. The unprecedented levels of activity seen this year are driven by the strong value proposition of pet insurance products, which offer peace of mind and ensure pets receive the best care possible. The acquisition of Animal Friends by PPG is also a significant step in driving innovation in pet insurance, and the company aims to expand its reach across the United Kingdom and into new European markets. To stay up-to-date with the latest developments and news in the industry, subscribe to our daily FinTech newsletter.

Explore more

Closing the Feedback Gap Helps Retain Top Talent

The silent departure of a high-performing employee often begins months before any formal resignation is submitted, usually triggered by a persistent lack of meaningful dialogue with their immediate supervisor. This communication breakdown represents a critical vulnerability for modern organizations. When talented individuals perceive that their professional growth and daily contributions are being ignored, the psychological contract between the employer and

Employment Design Becomes a Key Competitive Differentiator

The modern professional landscape has transitioned into a state where organizational agility and the intentional design of the employment experience dictate which firms thrive and which ones merely survive. While many corporations spend significant energy on external market fluctuations, the real battle for stability occurs within the structural walls of the office environment. Disruption has shifted from a temporary inconvenience

How Is AI Shifting From Hype to High-Stakes B2B Execution?

The subtle hum of algorithmic processing has replaced the frantic manual labor that once defined the marketing department, signaling a definitive end to the era of digital experimentation. In the current landscape, the novelty of machine learning has matured into a standard operational requirement, moving beyond the speculative buzzwords that dominated previous years. The marketing industry is no longer occupied

Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers

Most executive suites currently operate under the delusion that capturing a lead is synonymous with creating a customer, yet this narrow fixation systematically ignores the vast ocean of potential revenue waiting just beyond the immediate horizon. This obsession with immediate conversion creates a frantic environment where marketing departments burn through budgets to reach the tiny sliver of the market ready

How Will GitProtect on Microsoft Marketplace Secure DevOps?

The modern software development lifecycle has evolved into a delicate architecture where a single compromised repository can effectively paralyze an entire global enterprise overnight. Software engineering is no longer just about writing logic; it involves managing an intricate ecosystem of interconnected cloud services and third-party integrations. As development teams consolidate their operations within these environments, the primary source of truth—the