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Home | FinTech | E-Commerce

parcelLab Integrates with Shopify to Boost Post-Purchase CX

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by Mikhail Hamilton
May 9, 2024
parcelLab Integrates with Shopify to Boost Post-Purchase CX

In a significant development for e-commerce, parcelLab has announced its integration with the Shopify platform. This collaboration introduces parcelLab’s Order Tracking App and Engage product suite to Shopify merchants, aiming to revolutionize the post-purchase customer experience (CX). The new strategic partnership equips retailers with advanced tools to personalize engagement, enhance customer retention, and unlock new revenue streams. With these enterprise-grade resources, merchants can easily integrate with the Shopify ecosystem, enabling them to create custom tracking pages that detail orders and returns, providing a seamless experience for customers.

The integration promises instant connectivity and effortless data exchange, leading to an optimized post-purchase workflow that keeps shoppers informed and engaged. Retailers using parcelLab’s solution are experiencing notable success; for example, True Classic has reported a 29% increase in revenue per email and a decrease in customer service inquiries. CEO Tobias Buxhoidt highlights the integral role of post-purchase interaction in securing customer loyalty and sustaining business growth. By embracing parcelLab’s offerings, Shopify merchants can significantly differentiate their service, fostering a memorable brand experience with every transaction.

Empowering Shopify Merchants for Greater Success

parcelLab has joined forces with Shopify, unleashing its Order Tracking App and Engage suite to enhance the post-purchase experience for e-commerce. This partnership provides Shopify merchants with tools for personalized customer engagement and higher retention, and it opens up new revenue opportunities. The integration allows for the creation of custom tracking pages within Shopify, ensuring customers are well-informed about their orders and returns.

This enhanced workflow from parcelLab has led to real-world success, with True Classic seeing a 29% revenue spike per email and fewer customer queries. Tobias Buxhoidt, parcelLab’s CEO, emphasizes the importance of post-purchase interactions in earning customer loyalty and driving growth. By leveraging parcelLab’s advanced solutions, Shopify retailers can set themselves apart, guaranteeing a standout brand experience with each purchase.

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