b2b-daily
Home | FinTech | Embedded Finance

Mobile Gamers to Cut In-App Spending in 2024, Survey Says

Avatar photo
by Daisy Brown
March 28, 2024
Mobile Gamers to Cut In-App Spending in 2024, Survey Says

A recent Mistplay survey canvassing 2,000 North American mobile gamers has revealed a potential dip in the in-app purchase (IAP) market. Around 32% of those surveyed across the US and Canada have signaled an intent to scale back on mobile game spending in 2024. This decrease indicates a substantial shift in the mobile gaming space, where in-app purchases have traditionally been a strong revenue stream.

Survey Insights and Gamer Categories

The survey categorizes players based on IAP proclivities:

– ‘Casual users’ typically engage with less demanding genres like puzzles and simulations;
– ‘Midcore spenders’ gravitate toward more intense games such as strategy, action, and RPGs; and
– ‘Lucky consumers’ who often partake in social casino games.

Amid changing economic conditions, these user groups exhibit varying spending futures, with midcore gamers and casual users expected to be the most conservative.

Industry Strategies for Mitigating Spending Declines

Given the projected spending reductions, industry strategists suggest new IAP techniques, including:

– Personalized deals
– More robust loyalty systems
– Expansion into DTC web shops.

These changes could potentially offset the spending downturn and enhance revenue by as much as 25%. This adaptation signifies the growing need for innovation within the mobile gaming industry, to not only sustain but also expand its financial success in the face of a fluctuating market.

Business StrategyDigital TransformationGames

Explore more

Is Shadow AI Putting Your Small Business at Risk?
May 5, 2026

Behind the closed doors of modern office spaces, nearly half of the global workforce is currently leveraging unauthorized artificial intelligence tools to meet increasingly aggressive deadlines without the knowledge or consent of their management teams. This phenomenon, known as shadow AI, creates a sprawling underground economy of digital shortcuts that bypass traditional security protocols and oversight mechanisms. While these employees

Is AI-Driven Efficiency Killing Workplace Innovation?
May 5, 2026

The corporate landscape is currently witnessing an unprecedented surge in algorithmic optimization that paradoxically leaves human potential idling on the sidelines of progress. While digital dashboards report record-breaking speed and accuracy, the internal machinery of human ingenuity is beginning to rust from underuse. This friction between cold efficiency and warm creativity defines the modern office, where the pursuit of perfection

Is Efficiency Replacing Empathy in the AI-Driven Workplace?
May 5, 2026

The once-vibrant focus on expansive employee wellness programs and emotional support systems is rapidly yielding to a more clinical, data-driven architecture that prioritizes systemic output over individual sentiment. While the early part of this decade emphasized the human side of the workforce as a response to global instability, the current trajectory points toward a rigorous pursuit of optimization. Organizations are

5 ChatGPT Prompts to Build a Self-Sufficient Team
May 5, 2026

The moment a founder realizes that their physical presence is the primary obstacle to the growth of their organization, the true journey toward a scalable enterprise begins. Many entrepreneurs fall into the trap of perpetual micromanagement, believing that personal involvement in every micro-decision ensures quality and consistency. However, this level of control eventually becomes a debilitating bottleneck that limits the

Trend Analysis: Recycling Industry Automation
May 5, 2026

In the current landscape of global sustainability, municipal sorting facilities are grappling with a daunting forty percent employee turnover rate while simultaneously confronting extremely hazardous environmental conditions that jeopardize human safety on a daily basis. As these facilities struggle to maintain operations, a new generation of robotic colleagues is stepping onto the sorting floor to mitigate this chronic labor crisis.