b2b-daily
Home | FinTech | Fintech Blockchain

MicroStrategy Acquires Additional 12K BTC, Holdings Top 205K

Avatar photo
by Daisy Brown
March 12, 2024
Image Credit: Unsplash
MicroStrategy Acquires Additional 12K BTC, Holdings Top 205K

MicroStrategy, a trailblazer in business intelligence, continues to bet big on Bitcoin with a new purchase of 12,000 BTC. This acquisition pushes the company’s holdings to an impressive 205,000 Bitcoins. Following a fruitful $800 million convertible note issuance, MicroStrategy’s latest investment move underscores its confidence in Bitcoin as a viable financial haven and a solid addition to traditional company assets.

With an investment totaling $6.91 billion, the firm’s average Bitcoin buy-in is about $33,706 each. MicroStrategy’s aggressive Bitcoin investment strategy, initiated in 2020, not only reinforces its status as a corporate cryptocurrency investment trendsetter but also mirrors a wider acknowledgment of digital currencies as an essential part of corporate finance strategies. This is reflected in the growing number of companies considering digital assets to diversify portfolios and protect against inflation.

Financing the Digital Asset Ambition

MicroStrategy’s bold move in the cryptocurrency realm is marked by securing an $800 million convertible note aimed at institutional investors, maturing in 2030 with a 0.625% interest rate. This move reflects growing institutional confidence in Bitcoin and MicroStrategy’s approach to investing. Former CEO Michael Saylor highlighted the purchase of Bitcoin at an average price of $68,477 each, despite the market’s ups and downs. This step is a testament to MicroStrategy’s dedication to Bitcoin and signals a significant shift towards the acceptance of digital currencies in corporate investment portfolios. The provision for cash redemption of the notes adds flexibility for the investors. MicroStrategy’s strategy positions it at the forefront of corporate cryptocurrency adoption, reflecting an evolving perspective on digital assets in the financial world.

Blockchain TechnologyCryptoInvestingMoney Management

Explore more

Closing the Feedback Gap Helps Retain Top Talent
February 27, 2026

The silent departure of a high-performing employee often begins months before any formal resignation is submitted, usually triggered by a persistent lack of meaningful dialogue with their immediate supervisor. This communication breakdown represents a critical vulnerability for modern organizations. When talented individuals perceive that their professional growth and daily contributions are being ignored, the psychological contract between the employer and

Employment Design Becomes a Key Competitive Differentiator
February 27, 2026

The modern professional landscape has transitioned into a state where organizational agility and the intentional design of the employment experience dictate which firms thrive and which ones merely survive. While many corporations spend significant energy on external market fluctuations, the real battle for stability occurs within the structural walls of the office environment. Disruption has shifted from a temporary inconvenience

How Is AI Shifting From Hype to High-Stakes B2B Execution?
February 27, 2026

The subtle hum of algorithmic processing has replaced the frantic manual labor that once defined the marketing department, signaling a definitive end to the era of digital experimentation. In the current landscape, the novelty of machine learning has matured into a standard operational requirement, moving beyond the speculative buzzwords that dominated previous years. The marketing industry is no longer occupied

Why B2B Marketers Must Focus on the 95 Percent of Non-Buyers
February 27, 2026

Most executive suites currently operate under the delusion that capturing a lead is synonymous with creating a customer, yet this narrow fixation systematically ignores the vast ocean of potential revenue waiting just beyond the immediate horizon. This obsession with immediate conversion creates a frantic environment where marketing departments burn through budgets to reach the tiny sliver of the market ready

How Will GitProtect on Microsoft Marketplace Secure DevOps?
February 27, 2026

The modern software development lifecycle has evolved into a delicate architecture where a single compromised repository can effectively paralyze an entire global enterprise overnight. Software engineering is no longer just about writing logic; it involves managing an intricate ecosystem of interconnected cloud services and third-party integrations. As development teams consolidate their operations within these environments, the primary source of truth—the