In a move aimed at transforming the digital payment landscape across Eastern Europe, the Middle East, and Africa (EEMEA), Mastercard has entered into a strategic partnership with Dgpays to foster the adoption of digital payment solutions. This collaboration is poised to revolutionize payment experiences by merging Mastercard’s expansive global network with Dgpays’ deep local insights. Central to this initiative is Mastercard’s decision to make a minority investment in Dgpays, signaling their commitment to fostering economic growth through cutting-edge technology and innovative solutions tailored to regional demands.
Dimitrios Dosis, President of Mastercard EEMEA, articulated that leveraging Mastercard’s extensive global reach alongside Dgpays’ profound regional expertise will create a dynamic platform capable of meeting the diverse payment needs of consumers in the region. This forward-thinking alliance is expected to pave the way for pioneering payment technologies and loyalty programs, enhancing access to secure and efficient digital payments. The collaborative efforts are designed to address both emerging and established markets, ensuring that evolving consumer needs are met with robust and dependable solutions.
Serkan Ömerbeyoğlu, CEO of Dgpays, echoed these sentiments and described the partnership as a significant milestone that underscores a shared vision of innovation and financial inclusion. By aligning their goals, both companies are positioned to drive substantial economic growth and development across the EEMEA region. This partnership comes on the heels of Dgpays’ strategic acquisition of a majority stake in NEOPAY from Mashreq, demonstrating their proactive approach to expanding their footprint and capabilities in the digital payment sphere, with Mashreq retaining a significant minority stake to ensure continued collaboration.
The Mastercard and Dgpays partnership is poised to deliver transformative solutions that cater to the rapidly evolving digital payment landscape in the EEMEA region. Through this collaboration, both companies aim to deliver exceptional value and convenience to consumers while fostering a more inclusive financial ecosystem. With the combined strengths of Mastercard’s global infrastructure and Dgpays’ localized expertise, the future of digital payments in EEMEA looks promising, marking a new era of innovation and growth.