Mark Zuckerberg Enthusiastic About Potential of WhatsApp Payment Feature

The Brazilian Central Bank has recently taken a step toward revolutionizing digital payments for businesses and customers alike by sanctioning the utilization of a new payment feature on WhatsApp. This groundbreaking development was announced by Mark Zuckerberg on Instagram, expressing his enthusiasm for the authorization of the payment feature and its potential to “instantly pay small businesses through WhatsApp.” Furthermore, Stephane Kasriel, the Head of Commerce and Fintech at Meta, has favoured an open model and is already trialling the feature with select retailers.

WhatsApp’s new payment feature will provide shoppers with the ability to view products, add them to their cart, and pay for them with their cards from a conversation window on the app. This will eliminate any need for customers to enter their credit card details manually when making payments, as all of their information will be securely stored in the app. In addition to this, it will also reduce transaction costs, increase convenience, and make payments more secure for both businesses and customers.

This new payment feature was announced by Mark Zuckerberg on Instagram. He expressed that “The Central Bank has just given authorization for our payment feature, permitting people to instantly pay small businesses through WhatsApp.” This news was met with enthusiasm from both businesses and customers alike as it will revolutionize not only the payment process but also digital payments as a whole.

Stephane Kasriel also posted his thoughts on the project on his social media accounts. He wrote “Breaking news on our endeavour to provide individuals with the ability to pay small companies on @WhatsApp in ??: The central bank has given sanction to launch. We’ve favoured an open model & are testing at present with several partners. We are looking forward to launching this in Brazil shortly!”

By favouring an open model and trialling the feature with select retailers, Kasriel is able to identify any possible flaws or issues before it is officially launched in Brazil. This will ensure that the launch of this new payment feature is successful when it is released in Brazil in the near future.

In addition to this, Kasriel is also aiming to make it easier and more secure to transfer money digitally. This new payment feature will go a long way toward achieving this goal as it will reduce transaction costs, increase convenience, and make payments more secure for both businesses and customers alike.

Overall, this new payment feature is set to revolutionize digital payments in Brazil when it is officially launched in the near future. The Brazilian Central Bank’s sanction of the utilization of this feature on WhatsApp marks an important step forward in digital payments, and businesses and customers alike are looking forward to taking advantage of its potential when it is released.

Explore more

Why Should Leaders Invest in Employee Career Growth?

In today’s fast-paced business landscape, a staggering statistic reveals the stakes of neglecting employee development: turnover costs the median S&P 500 company $480 million annually due to talent loss, underscoring a critical challenge for leaders. This immense financial burden highlights the urgent need to retain skilled individuals and maintain a competitive edge through strategic initiatives. Employee career growth, often overlooked

Making Time for Questions to Boost Workplace Curiosity

Introduction to Fostering Inquiry at Work Imagine a bustling office where deadlines loom large, meetings are packed with agendas, and every minute counts—yet no one dares to ask a clarifying question for fear of derailing the schedule. This scenario is all too common in modern workplaces, where the pressure to perform often overshadows the need for curiosity. Fostering an environment

Embedded Finance: From SaaS Promise to SME Practice

Imagine a small business owner managing daily operations through a single software platform, seamlessly handling not just inventory or customer relations but also payments, loans, and business accounts without ever stepping into a bank. This is the transformative vision of embedded finance, a trend that integrates financial services directly into vertical Software-as-a-Service (SaaS) platforms, turning them into indispensable tools for

DevOps Tools: Gateways to Major Cyberattacks Exposed

In the rapidly evolving digital ecosystem, DevOps tools have emerged as indispensable assets for organizations aiming to streamline software development and IT operations with unmatched efficiency, making them critical to modern business success. Platforms like GitHub, Jira, and Confluence enable seamless collaboration, allowing teams to manage code, track projects, and document workflows at an accelerated pace. However, this very integration

Trend Analysis: Agentic DevOps in Digital Transformation

In an era where digital transformation remains a critical yet elusive goal for countless enterprises, the frustration of stalled progress is palpable— over 70% of initiatives fail to meet expectations, costing billions annually in wasted resources and missed opportunities. This staggering reality underscores a persistent struggle to modernize IT infrastructure amid soaring costs and sluggish timelines. As companies grapple with