MAPFRE Economics Joins ECB’s Survey of Monetary Analysts

With innovative expansion and a commitment to providing insightful economic research, MAPFRE Economics, the research arm of Spanish insurance company MAPFRE, has been selected to participate in the European Central Bank’s (ECB) Survey of Monetary Analysts (SMA). This significant inclusion positions MAPFRE among only four European insurance companies participating in the survey and as the sole representative of any Spanish insurance company’s research department. The ECB administers this structured survey to gather in-depth and systematic viewpoints from over 70 financial sector companies concerning critical matters such as monetary policy, economic activity, market conditions, interest rates, and inflation trends. Under the guidance of General Manager Manuel Aguilera Verduzco, MAPFRE Economics will soon commemorate a decade of profound research contributions to the economic and insurance sectors by 2025.

A Decade of Research and Future Contributions

MAPFRE Economics has continuously strived to provide comprehensive insights into various facets of the economy and insurance domain, and their inclusion in the ECB’s SMA illustrates the quality and reliability of their work. The MAPFRE Economics Observatory, another crucial initiative, was launched in partnership with El Confidencial in 2024 and aims to contribute expert analyses and findings until 2025. The purpose of the ECB’s SMA, regularly updated since its inception as a pilot project in 2019, is to better comprehend the expectations and projections held by market participants. The collaboration with top experts through the Observatory ensures that MAPFRE Economics stays at the forefront of delivering actionable and insightful economic research. This latest involvement with the ECB SMA represents a significant milestone for MAPFRE, underlining the institution’s influence and expertise within the broader financial landscape.

Explore more

Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys, audits, and strategic workshops, culminating in a set of polished buyer personas. Simultaneously, the customer success team’s internal communication channels

Embedded Finance Transforms SME Banking in Europe

The financial management of a small European business, once a fragmented process of logging into separate banking portals and filling out cumbersome loan applications, is undergoing a quiet but powerful revolution from within the very software used to run daily operations. This integration of financial services directly into non-financial business platforms is no longer a futuristic concept but a widespread

How Does Embedded Finance Reshape Client Wealth?

The financial health of an entrepreneur is often misunderstood, measured not by the promising numbers on a balance sheet but by the agonizingly long days between issuing an invoice and seeing the cash actually arrive in the bank. For countless small- and medium-sized enterprise (SME) owners, this gap represents the most immediate and significant threat to both their business stability

Tech Solves the Achilles Heel of B2B Attribution

A single B2B transaction often begins its life as a winding, intricate journey encompassing hundreds of digital interactions before culminating in a deal, yet for decades, marketing teams have awarded the entire victory to the final click of a mouse. This oversimplification has created a distorted reality where the true drivers of revenue remain invisible, hidden behind a metric that

Is the Modern Frontend Role a Trojan Horse?

The modern frontend developer job posting has quietly become a Trojan horse, smuggling in a full-stack engineer’s responsibilities under a familiar title and a less-than-commensurate salary. What used to be a clearly defined role centered on user interface and client-side logic has expanded at an astonishing pace, absorbing duties that once belonged squarely to backend and DevOps teams. This is