MAPFRE Economics Joins ECB’s Survey of Monetary Analysts

With innovative expansion and a commitment to providing insightful economic research, MAPFRE Economics, the research arm of Spanish insurance company MAPFRE, has been selected to participate in the European Central Bank’s (ECB) Survey of Monetary Analysts (SMA). This significant inclusion positions MAPFRE among only four European insurance companies participating in the survey and as the sole representative of any Spanish insurance company’s research department. The ECB administers this structured survey to gather in-depth and systematic viewpoints from over 70 financial sector companies concerning critical matters such as monetary policy, economic activity, market conditions, interest rates, and inflation trends. Under the guidance of General Manager Manuel Aguilera Verduzco, MAPFRE Economics will soon commemorate a decade of profound research contributions to the economic and insurance sectors by 2025.

A Decade of Research and Future Contributions

MAPFRE Economics has continuously strived to provide comprehensive insights into various facets of the economy and insurance domain, and their inclusion in the ECB’s SMA illustrates the quality and reliability of their work. The MAPFRE Economics Observatory, another crucial initiative, was launched in partnership with El Confidencial in 2024 and aims to contribute expert analyses and findings until 2025. The purpose of the ECB’s SMA, regularly updated since its inception as a pilot project in 2019, is to better comprehend the expectations and projections held by market participants. The collaboration with top experts through the Observatory ensures that MAPFRE Economics stays at the forefront of delivering actionable and insightful economic research. This latest involvement with the ECB SMA represents a significant milestone for MAPFRE, underlining the institution’s influence and expertise within the broader financial landscape.

Explore more

Is Your Brand Just Automating or Truly Orchestrating?

Digital communication platforms currently possess the power to reach billions in milliseconds, yet this technological prowess often results in brands shouting through digital megaphones while customers desperately seek a single moment of genuine relevance. The modern consumer landscape is no longer satisfied with generic interactions that merely use a first name in an email subject line. Instead, there is a

What Is the New Math of E-Commerce Parcel Economics?

A standard procurement negotiation once focused on the simple lever of volume-based discounts to ensure profitability, but the modern landscape of e-commerce has rendered that linear equation dangerously incomplete. As of 2026, the retail sector is witnessing a profound shift where the traditional metrics of success—negotiated carrier rates and total package counts—no longer tell the full story of a company’s

Why is Buying Group Engagement the Key to B2B Revenue?

The once-reliable image of a singular executive sitting behind a heavy mahogany desk and unilaterally signing off on a multi-million dollar contract has effectively dissolved into the ether of corporate history. In the high-stakes environment of modern commerce, a definitive “yes” rarely originates from a single office; instead, it is the hard-won result of a complex and often invisible consensus

How Is AI-Driven MarTech Redefining Modern ABM?

The high-stakes landscape of B2B sales has undergone a fundamental transformation where the ability to interpret invisible buyer intent is now more valuable than the largest possible marketing budget. In the current marketplace, the distinction between a closed deal and a missed opportunity often rests on milliseconds of data processing rather than weeks of manual research. Account-Based Marketing (ABM) has

How Does Automation Redefine the Modern DevOps Lifecycle?

The seamless orchestration of complex digital environments has evolved to a point where a single code commit can trigger a global cascade of automated events, rendering the traditional, friction-filled manual handshakes between departments entirely obsolete in the competitive high-stakes world of enterprise software delivery. Modern software engineering no longer permits the luxury of week-long deployment cycles or manual server provisioning.