LandBank Brings Digital Payments to Iloilo City’s Public Market: Empowering Vendors with Cashless Transactions

In a bid to promote financial inclusion and advance cashless transactions, the state-owned Land Bank of the Philippines (LandBank) has embarked on an initiative to equip the store owners in Iloilo City’s public market with the capacity to accept digital payments. Through its participation in the Paleng-QR PH Plus program, LandBank aims to promote the use of QR PH, the national standard for electronic payments, by facilitating cashless transactions through QR codes. This pioneering effort is set to revolutionize the way market store owners conduct their businesses.

The Paleng-QR PH Plus Program

The Paleng-QR PH Plus program, a collaboration between LandBank, the Bangko Sentral ng Pilipinas, and the Department of the Interior and Local Government, aims to drive the adoption of QR PH as the national standard for electronic payments. By utilizing QR codes, this initiative simplifies and streamlines cashless transactions, making it easier for vendors and customers to engage in digital payments. The introduction of QR technology fosters a secure, convenient, and efficient payment ecosystem throughout the public market.

Vendor Testimonial

Jasmin Mangalisan, a respected vegetable vendor at the Iloilo Terminal Market, hailed the implementation of cashless payments as a game-changer in their day-to-day business. Gone are the days of dealing with the hassle of cash handling and counting. Mangalisan commends the convenience of cashless transactions, emphasizing how it has reduced the risk of counterfeit currency and simplified the management of loose change. The ability to accept digital payments has empowered vendors like Mangalisan in providing a seamless and secure shopping experience for customers.

LandBank’s Nationwide Participation

The active participation of LandBank in the Paleng-QR PH Plus program extends well beyond Iloilo City. Since August 2022, the bank has facilitated on-the-spot account openings for market vendors, customers, and public transport drivers nationwide. This concerted effort ensures that the benefits of cashless transactions and financial inclusion reach all corners of the country, ultimately contributing to the growth of the digital economy.

Leveraging Digitalization for Cashless Transactions

LandBank recognizes the transformative power of digitization, particularly in advancing cashless transactions across local markets nationwide. By harnessing innovative technologies and digital platforms, LandBank aims to create a convenient and secure payment ecosystem that improves transactions in public markets. This move aligns with the government’s vision of transitioning into a cashless society, fostering financial inclusion, and promoting the growth of the digital economy.

Collaboration for Empowerment

The collaboration between LandBank, the Bangko Sentral ng Pilipinas, and the Department of the Interior and Local Government underscores their commitment to empower store owners like Jasmin in accepting digital payments. By making cashless transactions more accessible, this partnership aims to promote financial freedom and inclusion for all members of society. Through education, training, and support, vendors are equipped with the necessary tools to embrace digital payment solutions and expand their business horizons.

Advantages of Cashless Payments

The adoption of cashless digital payments brings numerous benefits to both vendors and customers. One significant advantage is the elimination of counterfeit money, ensuring the integrity and reliability of transactions. Additionally, cashless payments simplify the management of loose change, minimizing the need for vendors to carry bulky coins. Time-saving and hassle-free, digital payments offer a seamless shopping experience for customers while enhancing the overall efficiency of transactions.

QR Technology and the Changing Landscape

QR technology and digital payments are proving to be transformative for market store owners, revolutionizing the way they conduct business. Through the use of QR codes, vendors can offer a frictionless payment experience to customers, eliminating the need for physical cash. The ease and convenience of digital payments create an opportunity for faster transactions and improved customer satisfaction, ultimately contributing to the growth and development of local market economies.

LandBank’s initiative to introduce digital payments to Iloilo City’s public market signifies a significant step towards financial inclusion and the promotion of a cashless economy. Through the Paleng-QR PH Plus program, LandBank, alongside key government institutions, is empowering store owners like Jasmin Mangalisan to embrace the advantages of cashless transactions. The use of QR technology not only simplifies payment processes but also paves the way for a secure and seamless shopping experience. As the digital payment landscape continues to evolve, LandBank’s mission to promote financial freedom for all stands at the forefront of driving economic growth and development across the Philippines.

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