Klarna, an AI-powered global payments network and shopping assistant, has partnered with luxury retailers Neiman Marcus and Bergdorf Goodman to introduce flexible online payment methods. This collaboration allows customers to split their payments into four interest-free installments, choose flexible financing plans, or pay in full. The primary aim of this partnership is to make luxury shopping more accessible and convenient, thereby attracting and retaining new customers for these iconic brands. David Sykes, Klarna’s Chief Commercial Officer, pointed out that this partnership redefines how people access and experience luxury by enhancing payment flexibility. This move further solidifies Klarna’s presence in the luxury sector, joining the ranks of prestigious stores like Liberty and Harrods in London.
The integration of Klarna into Neiman Marcus enhances the shopping experience and broadens the customer reach, which was emphasized by Cheryl Haan, NMG’s Chief Digital Officer. Neiman Marcus customers can now benefit from Klarna’s flexible payment options, providing them with more control over their purchasing decisions. Moreover, this partnership aligns with the broader trend of integrating flexible payment solutions to enhance customer experience and accessibility in the luxury retail market. The available payment options allow luxury shoppers to manage their expenses better and indulge in high-end products without immediate financial strain.
By January 2025, Bergdorf Goodman also plans to offer Klarna’s payment solutions on its online platform. This expansion is expected to attract new customers and improve the overall shopping journey. Klarna’s advanced payment technologies and user-friendly features provide a seamless and enjoyable shopping experience, ensuring that more people can enjoy luxury brands without compromising financial flexibility. This partnership is anticipated to revolutionize the luxury shopping landscape, creating a model that other high-end retailers may look to imitate.