Ireland’s NTA to Launch Contactless Transit Payments by 2026

The National Transport Authority (NTA) of Ireland is revolutionizing its payment system by introducing contactless options for public transport. With plans to allow bank cards and digital wallets like Apple Pay and Google Pay for journeys, the NTA is aligning with modern technological trends. A tender is out to craft this cutting-edge ticketing infrastructure, expected to activate between 2025 and 2026.

The NTA’s CEO, Anne Graham, acknowledges the public’s desire for simplified payments, signaling a shift towards a better travel experience. This contactless venture is part of the authority’s aspiration to elevate the convenience of commuting in Ireland, keeping pace with international standards. The initiative sets a benchmark for a future where efficiency meets the demand for quick and seamless transport transactions.

Riding the Digital Wave in Rural Transit

Ireland is pioneering a contactless payment revolution, with its rural areas at the forefront. Pilot programs are testing the new system on select rural transport services, potentially indicating earlier adoption there than in cities.

Surge in Public Transport Use

Public transport use is booming in Ireland, climbing 24% to over 308 million trips in 2023. Dublin Bus led this surge with a 20% increase. This rise underscores the need for a streamlined fare collection method, as both the rail and Luas, indeed the entire network, witness a rise in passengers. The National Transport Authority (NTA) sees the move to digital payments as essential to handle this growing demand, providing quick and easy boarding, and staying ahead of passenger payment preferences. This modernization will ensure Ireland’s transport system is ready for its escalating patronage.

Explore more

Is Your CRM Working for You, or Are You Working for It?

The very software designed to bring sales teams closer to their customers has ironically become the primary barrier separating them, drowning professionals in a sea of administrative tasks. This digital gatekeeper, intended to be a source of truth and efficiency, often demands more from its users than it gives back, turning relationship experts into data entry clerks. The result is

Wrisk Acquires Atto to Power Embedded Finance

The financial profile that secured a major loan or insurance policy for a consumer yesterday is often a relic by tomorrow, a static snapshot in a world of dynamic economic realities. This fundamental disconnect between outdated credit reporting and a person’s real-time financial health has long created friction at the point of sale, complicating the path to seamless customer experiences.

European SMEs Ditch Banks for Embedded Finance

The familiar ritual of a small business owner logging into a separate, often clunky, banking portal to manage payroll or apply for a loan is quickly becoming a relic of a bygone era across Europe. A fundamental transformation is underway, not in the halls of traditional financial institutions, but within the very software that companies use to manage their daily

Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent systems not just for automation, but for strategic guidance. The recent launch of Validity Engage, an advanced AI platform, signals

When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and breathes the intersection of technology, marketing, and customer data. With a deep background in CRM and customer data platforms, Aisha