The fintech industry has experienced tremendous growth over the past few years, with the emergence of startups and tech giants offering financial services. With evolving consumer behavior and the growing demand for digital financial solutions, embedded finance has become a crucial tool in the fintech landscape. In this article, we will discuss the significance of embedded finance features and how they can assist fintech companies in acquiring customers and enhancing customer experience.
Embedded finance is a software distribution model that integrates financial services with non-financial products, enabling businesses to offer financial solutions with their existing products. This integration is made possible through financial infrastructure providers that provide APIs and other tools, allowing businesses to embed financial features into their platforms. By collaborating with financial infrastructure providers, businesses can offer their customers a seamless financial solution and a comprehensive buying experience.
The Importance of Quick Payments and Different Payment Options
According to a new study by Decta, quick payments and a broad range of payment options are the most crucial elements for a satisfying online buying experience. Customers expect a fast and frictionless payment process, and businesses that fail to deliver risk losing customers. By incorporating embedded finance features such as instant payments, businesses can provide customers with a seamless checkout process that increases customer satisfaction.
Personalization as a Key Feature in Embedded Finance
Personalized offers are essential in embedded finance, and businesses can leverage customer data to provide customized financial solutions. This personalization feature is valued by customers, and it can be enhanced by focusing on different demographics. For instance, a business may enable customers to choose from an array of personalized card designs that appeal to their aesthetics.
Additional Embedded Features Preferred by Customers
Apart from quick payments and personalization features, customers also prefer other embedded features, such as loyalty rewards, frictionless payments, and same-page checkouts. These features enhance the overall customer experience and can set businesses apart from their competitors. Loyalty rewards, for instance, can incentivize customer loyalty, and businesses can use them to increase customer retention and lifetime value.
The Potential for Crypto Companies to Integrate Embedded Finance
While many crypto companies have not yet incorporated embedded finance features, the study discussed above offers insights into customer targeting and acquisition that can be applied within the crypto industry. The crypto ecosystem has seen an influx of institutional investment during the last bull market, with some of the biggest Fortune 500 companies and traditional hedge funds investing in crypto. By incorporating embedded finance, crypto companies can attract a wider range of customers and offer a better customer experience.
The Implications of Crypto Companies for Mainstream Adoption
With major companies and hedge funds showing interest in the crypto industry, there is a chance for mainstream crypto adoption. However, there is still a long way to go before crypto becomes a daily driver for retail users. To achieve this, crypto companies must focus on enhancing the customer experience by offering simpler and more seamless solutions. By integrating embedded finance features, crypto companies can offer customers a comprehensive and personalized financial solution that enhances their experience.
Embedded finance features are crucial for the fintech industry, allowing businesses to offer comprehensive financial solutions with their existing products. APIs and other tools provided by financial infrastructure providers facilitate integration of such features. Key benefits include fast payments, multiple payment options, personalization, loyalty rewards and frictionless payments. By incorporating embedded finance features, the crypto industry can effectively attract a wider range of customers and boost customer experience.
