India’s Embedded Finance Market to Generate $25 Billion by 2030

Imagine a world where your favorite e-commerce platform not only helps you buy products but also offers seamless financial services like loans, insurance, and investment options. This is the vision of embedded finance, which offers a significant opportunity for India’s digital and financial services platforms, potentially unlocking $25 billion in revenue by 2030. Embedded finance involves integrating financial services directly into everyday consumer platforms, digital networks, and supply chains. According to a report by Elevation Capital, major consumer platforms in sectors like e-commerce, travel, and mobility are projected to serve a user base of 400-450 million by the financial year 2030. Embedding financial services within these platforms could generate an impressive $10-15 billion in revenue.

Growth Drivers: Public Digital Infrastructures

The transformation towards embedded finance has been driven over the past decade by the creation of public digital infrastructures like UPI, KYC, and GST, the development of large digital channels, and the widespread adoption of new-age software. These digital infrastructures have facilitated smoother, faster, and more reliable transactions, which have become the backbone of embedded finance. Furthermore, they have enabled businesses to offer more personalized, scalable, and seamless financial services directly within their platforms. Elevation Capital’s report emphasized the value creation this trend brings, not only by creating topline revenue opportunities but also by enhancing customer retention and affordability. Embedding financial products within consumer platforms significantly contributes to increased penetration and improved customer experiences, reshaping how financial services are consumed and delivered.

Open Digital Networks and Supply Chain Integration

India’s open digital networks, such as the government’s Open Network for Digital Commerce (ONDC), are projected to collectively generate over $5 billion annually by FY30 by integrating financial services. These networks are designed to offer interoperable and open access to a range of digital services, including commerce and finance, thereby fostering an inclusive digital economy. Another significant opportunity lies in embedding lending and insurance within digitizing supply chains, which is estimated to represent a $10-12 billion opportunity by FY30. By integrating these financial services directly into supply chain processes, businesses can ensure better risk management, easier access to credit, and enhanced operational efficiency. The intersection of digital networks and financial services is poised to drive substantial growth and innovation in India’s economy, creating a more integrated and resilient financial ecosystem.

Explore more

Leadership: The Key to Scaling Skilled Trades Businesses

Imagine a small plumbing firm with a backlog of projects, a team stretched thin, and an owner-operator buried under administrative tasks while still working on-site, struggling to keep up with demand. This scenario is all too common in the skilled trades industry, where technical expertise often overshadows the need for strategic oversight, leading to stagnation. The reality is stark: without

How Can Businesses Support Domestic Violence Victims?

Introduction Imagine a workplace where employees silently grapple with the trauma of domestic violence, fearing judgment or job loss if their struggles become known, while the company suffers from decreased productivity and rising costs due to this hidden crisis. This pervasive issue affects millions of individuals across the United States, with profound implications not only for personal lives but also

Why Do Talent Management Strategies Fail and How to Fix Them?

What happens when the systems meant to reward talent and dedication instead deepen unfairness in the workplace? Across industries, countless organizations invest heavily in talent management strategies, aiming to build a merit-based culture where the best rise to the top. Yet, far too often, these efforts falter, leaving employees disillusioned and companies grappling with inequity and inefficiency. This pervasive issue

Mastering Digital Marketing for NGOs in 2025: A Guide

In a world where over 5 billion people are online daily, NGOs face an unprecedented opportunity to amplify their missions through digital channels, yet the challenge of cutting through the noise has never been greater. Imagine an organization like Dianova International, working across 17 countries on critical issues like health, education, and gender equality, struggling to reach the right audience

How Can Leaders Prepare for the Cognitive Revolution?

Embracing the Intelligence Age: Why Leaders Must Act Now Imagine a world where machines not only perform tasks but also think, learn, and adapt alongside human workers, transforming every industry from manufacturing to healthcare in ways we are only beginning to comprehend. This is not a distant dream but the reality of the cognitive industrial revolution, often referred to as