How Will Marathon Hit 50 EH/s Amid Bitcoin Halving?

Marathon Digital has boldly set its goal to increase its Bitcoin mining hashrate to 50 exahashes per second (EH/s) by 2024. This target, announced after the recent halving event that reduced mining rewards, represents a significant jump from their previously stated aim of 35-37 EH/s. As the halving cuts the reward for mining new blocks, one might wonder how Marathon plans to achieve such ambitious growth in hashing power.

Fred Thiel, the company’s CEO, has expressed that financial liquidity has positioned Marathon to pursue this expansion without seeking additional capital funding. Marathon’s strategy of self-funding stems from their belief in the profitability of their mining operations and the robustness of their business model, even in the face of reduced rewards due to the halving.

Strategic Acquisitions and Expansion

Key to achieving this new target is Marathon’s recent streak of strategic acquisitions. They recently purchased a 200-megawatt facility from Compute North for $87.3 million, alongside acquiring two sites from Generate Capital at a price of $179 million. These new facilities cumulatively contribute an additional 400 megawatts of mining capacity. This expansion demonstrates the company’s aggressive approach to scaling up operations and optimizing existing assets to bolster overall productivity.

The new facilities will play a crucial role in ramping up the company’s hashing power capabilities. With more than double the current operational capacity, Marathon will be well on its way to achieving the 50 EH/s goal. These acquisitions are not just physically expansive, but also technologically progressive, ensuring that Marathon maintains efficiency and competitiveness within the industry.

Market Dynamics and Adaptation

The rise in Marathon’s NASDAQ-listed stock post-halving by 25% is a clear indication of investor confidence in the company’s plans. The broader uptick experienced by the industry has been a welcome sight, although “hashprice” volatility remains a concern. Within a week after the halving, it experienced a decline, affected by temporary spikes linked to increased transaction fees and rising mining difficulty.

Despite these market dynamics, the emphasis on liquidity and self-funding should shield Marathon from the immediate impacts of the halving. Their focus on efficiency, aimed at reaching 21 joules per terahash, is set to position them favorably amidst mining competition. Marathon’s response to the halving and their proactive approach to scaling suggests they are setting a standard for resilience and strategic growth in the crypto mining sector.

Explore more

What Is the Transparency Gap in Business Central?

With a rich background in applying cutting-edge technologies like artificial intelligence and blockchain to real-world business challenges, Dominic Jainy has become a leading voice on modernizing financial systems. His work focuses on bridging the gap between the powerful capabilities of today’s ERPs and the practical, often messy, realities of the corporate accounting cycle. In our conversation, we explored the often-underestimated

AI Turns Customer Service Into a Growth Engine

With her extensive background in CRM and customer data platforms, Aisha Amaira has a unique vantage point on the technological shifts redefining business. As a MarTech expert, she has spent her career at the intersection of marketing and technology, focusing on how innovation can be harnessed to unlock profound customer insights and transform core functions. Today, she shares her perspective

Can Embedded AI Bridge the CX Outcomes Gap?

As a leading expert in marketing technology, Aisha Amaira has spent her career at the intersection of CRM, customer data platforms, and the technologies that turn customer insights into tangible business outcomes. Today, we sit down with her to demystify the aplication of AI in customer experience, exploring the real-world gap between widespread experimentation and achieving a satisfying return. She’ll

Why CX Is the Ultimate Growth Strategy for 2026

In a marketplace where product innovation is quickly replicated and consumer attention is fractured across countless digital platforms, the most enduring competitive advantage is no longer what a company sells, but how it makes a customer feel. The business landscape has reached a critical inflection point where customer experience (CX) has decisively transitioned from a supporting function into the primary

How B2B Video Wins With Both Humans and AI

The days of creating B2B content solely for a human audience are definitively over, replaced by a complex digital ecosystem where AI gatekeepers now stand between brands and their buyers. This fundamental change in how business professionals discover and evaluate solutions means that a video’s success is no longer measured by views and engagement alone. It must also be discoverable,