KnitWell Group, known for its prominent American fashion brands, has joined forces with Synchrony, a top consumer financial services firm, to offer expanded payment choices for patrons of Chico’s, WHBM, and Soma. This strategic, multi-year partnership will introduce rewards and flexible financing solutions that include both a private label credit card and a dual-branded Mastercard for each brand. This innovative collaboration aims to enhance the overall customer experience, foster loyalty, and drive sales. The dual-branded Mastercards, enabling customers to earn rewards on purchases made anywhere Mastercard is accepted, are set to offer significant benefits.
The partnership leverages Synchrony’s advanced analytics capabilities, flexible financing options, and omnichannel application experience to support these objectives. According to Paul Lazorisak, Senior Vice President of Performance Marketing at KnitWell Group, Synchrony’s robust capabilities align perfectly with their goals of promoting customer loyalty and encouraging repeat purchases. This collaboration promises to provide enhanced payment options, which are expected to foster a more rewarding shopping experience for customers who frequent Chico’s, WHBM, and Soma stores.
Moreover, Synchrony’s leadership expressed excitement about the partnership’s potential. Darrell Owens, Executive Vice President and CEO of Lifestyle at Synchrony, highlighted the importance of empowering customers to purchase desired products while simultaneously assisting KnitWell Group’s business expansion. Chiro Aikat, Co-President of Mastercard US, reaffirmed Mastercard’s dedication to delivering secure, seamless, and rewarding payment experiences designed to build consumer loyalty. With the introduction of innovative shopping solutions, this partnership is poised to redefine the ease, safety, and benefits for the patrons of Chico’s, WHBM, and Soma.
The new Synchrony-backed credit cards are slated for launch in September 2025. Designed to enhance shopping convenience, these credit cards will offer benefits such as increased purchasing power, reward programs, and seamless payment experiences. Through this partnership, customers can expect not only enhanced financing options but also a commitment to security and rewarding shopping endeavors.