I’m thrilled to sit down with a seasoned expert in the InsurTech space, whose deep involvement in the recent collaboration between a global no-code platform provider and a Copenhagen-based consultancy offers unique insights into the Nordic insurance market. With a strong background in driving digital transformation, our guest today is at the forefront of empowering insurers and MGAs across Denmark, Sweden, Norway, and Finland to innovate at unprecedented speeds. This interview dives into the challenges of legacy systems, the power of no-code technology paired with local expertise, and the vision for long-term digital growth in one of Europe’s most progressive insurance regions.
How did the partnership between your global no-code platform and the Danish consultancy come about, and what specific challenges in the Nordic insurance market are you aiming to address together?
The partnership really started from a shared vision of transforming the insurance landscape in the Nordics, a region known for its innovative spirit but often held back by systemic inefficiencies. We recognized early on that combining our no-code, cloud-native platform with the consultancy’s deep-rooted understanding of local operations could create something powerful. One of the biggest challenges we’re tackling is the sluggish pace of product launches due to outdated systems and complex processes—issues that can stifle even the most creative ideas. For instance, we’ve seen insurers struggle to adapt to customer demands because their legacy setups couldn’t handle rapid iterations. By blending our technology, which allows for quick configuration without heavy coding, with their integration framework that streamlines core processes, we’re cutting through that red tape. I remember a recent conversation with a Danish client who was amazed at how we mapped out a digital product concept in a single workshop—something that would’ve taken months before. It’s that kind of impact, reducing frustration and unlocking potential, that fuels our collaboration.
What are some of the major hurdles Nordic insurers and MGAs face with legacy systems, and how does your joint solution help overcome these to accelerate product launches?
Legacy systems in the Nordics are often like trying to run a modern app on a computer from the ‘90s—they’re rigid, slow, and just not built for today’s pace. Insurers and MGAs face hurdles like long development cycles, high maintenance costs, and an inability to integrate with newer digital tools, which means they’re constantly playing catch-up with market trends. Our joint solution flips this on its head by offering a no-code environment where business teams can design and tweak products directly, without waiting on IT bottlenecks, paired with a proven integration framework that connects seamlessly to existing systems. I recall working with a mid-sized insurer who told us launching a new product used to take them upwards of 18 months due to system constraints. With our approach, we helped them sketch out a new offering and push it live in just weeks. It’s not just about speed; it’s about giving them the confidence to experiment without the fear of costly delays or failures. Seeing their team’s excitement when they realized they could respond to customer feedback in real-time—that’s the kind of transformation that keeps me energized.
How does your cloud-native, multi-lingual, and multi-currency platform, combined with local expertise, enable speed, flexibility, and scalability for Nordic insurers, and can you share a specific example of this in action?
Our platform is built from the ground up to be a game-changer for insurers looking to move fast and scale across borders. Being cloud-native means it’s always accessible, adaptable, and ready for zero-cost upgrades, while multi-lingual and multi-currency features let insurers operate seamlessly across diverse Nordic markets without customization headaches. When you pair that with local expertise, which understands the cultural and regulatory nuances of places like Denmark or Finland, you get a solution that’s both globally robust and locally relevant. I can think of a project with an MGA expanding from Sweden to Norway—previously, they’d have spent months adjusting systems for language and currency differences. With our platform, they configured those changes in days, and the local team ensured compliance with regional rules down to the smallest detail. I still picture the relief on their CEO’s face during a review meeting when we showed them real-time data flowing across borders without a hitch. That synergy—global tech meeting local know-how—is what lets us deliver flexibility and scalability at a pace that’s unheard of in this space.
The promise of moving from concept to live product in weeks rather than years is striking. Can you walk us through what that accelerated timeline looks like in practice and the key steps involved in making it happen?
That shift from years to weeks is honestly one of the most rewarding parts of what we do—it’s like turning a marathon into a sprint. In practice, the timeline starts with a collaborative workshop where we sit with the insurer or MGA to define their product vision, map out customer needs, and pinpoint regulatory requirements. Using our no-code platform, the configuration happens almost in real-time—business users drag and drop elements to build workflows, set pricing, or design customer interfaces, all without a line of code. Meanwhile, the integration framework ensures this new product talks to their existing systems without disruption, slashing integration time. A recent project comes to mind where a Danish insurer wanted a niche digital offering for small businesses. From that first brainstorm to going live took just six weeks; we had daily check-ins to refine features, and by week four, they were testing with pilot customers. Compare that to the two-year slog they’d expected, and you can feel the weight lifted off their shoulders. It’s about streamlining every step—design, build, integrate, test—and empowering clients to own the process.
Looking at the broader vision for transformation across Denmark, Sweden, Norway, and Finland, how do you plan to support ongoing innovation and automation for insurers and MGAs, and what trends do you see shaping your approach?
Our vision for the Nordics is to create a foundation where innovation and automation aren’t just one-off projects but part of an insurer’s DNA. We’re supporting this through end-to-end transformation programs—starting with product design and implementation, then moving into continuous optimization where our platform’s flexibility allows for rapid updates based on market shifts or customer feedback. Automation is key, too; by embedding streamlined processes via the integration framework, we’re freeing up teams from repetitive tasks to focus on strategy and growth. Across Denmark, Sweden, Norway, and Finland, we’re rolling out tailored initiatives, like helping a Finnish MGA automate claims handling, which cut their processing time by half during early tests. I’ll never forget their team lead joking that they finally had time for coffee breaks again. Looking ahead, trends like hyper-personalization and AI-driven underwriting are shaping how we evolve our tools—ensuring they’re ready for insurers to experiment with emerging tech. We’re also keeping an eye on regulatory harmonization across the region, which could open new doors for cross-border offerings. It’s about building a sustainable, agile future, one step at a time.
What is your forecast for the future of digital transformation in the Nordic insurance market?
I’m incredibly optimistic about where the Nordic insurance market is headed in terms of digital transformation. Over the next five to ten years, I expect to see an even stronger push toward hyper-digital ecosystems where insurers and MGAs operate with near-instant adaptability—think products tailored on the fly through AI and real-time data, all built on platforms like ours. The region’s knack for innovation will likely position it as a testing ground for cutting-edge InsurTech, especially as younger, tech-savvy consumers demand seamless, personalized experiences. We’ll probably see legacy systems fade faster as partnerships like ours prove the ROI of modernization, though the challenge will be ensuring smaller players aren’t left behind. I envision a future where even a small Danish MGA can compete with global giants because they’ve got the right digital tools and local support. It’s an exciting time, and I can’t wait to see how these markets continue to lead the charge in redefining insurance.