How Will Fortis’ New Leadership Transform Payment Technology?

Article Highlights
Off On
Fortis, a leading payment technology firm specializing in embedded payments for software platforms and scaling businesses, has made a strategic move to accelerate its growth within the software and ERP ecosystem. The company has added two seasoned industry professionals to its executive leadership team: Brad Bialas as Chief Commercial Officer (CCO) and Kimling Lam as Chief Marketing Officer (CMO). This significant appointment is designed to enhance Fortis’ operations and address the rising demand for embedded commerce solutions.

Establishing Strategic Leadership

Expertise to Navigate Rapidly Evolving Market

The appointments of Bialas and Lam underscore Fortis’ commitment to scaling its operations and increasing its market presence. By recognizing the need for seasoned leadership, the company aims to address the complexities of the evolving market effectively. Greg Cohen, CEO of Fortis, emphasized the importance of the expertise Bialas and Lam bring to the executive team. He stated that their combined industry knowledge and strategic insights would play a crucial role in advancing Fortis’ partnerships and delivering exceptional value to software platforms and business customers.

With over 24 years of experience in fintech and payments, Brad Bialas is poised to lead Fortis’ commercial strategy. His successful track record in driving revenue growth and building high-performance teams at companies such as Moov, Xformative, SwervePay, and BluePay positions him as a valuable asset for Fortis. As CCO, Bialas will focus on developing essential industry partnerships and accelerating revenue across various channels. He expressed his enthusiasm for joining Fortis at a pivotal time, highlighting the company’s unique blend of technical innovation, strategic vision, and thriving ecosystem.

Innovating Marketing Strategies

Kimling Lam brings extensive experience in go-to-market strategy and digital transformation from her senior marketing roles at Adyen, Checkout.com, Worldpay, and FIS. As CMO, Lam will drive Fortis’ marketing efforts, focusing on enhancing brand presence, improving partner experiences, and generating demand. Her objective is to elevate embedded payments from mere technical integrations to catalysts for business transformation. Lam emphasizes the need for narratives that showcase Fortis’ innovations and their direct impact on partner growth and monetization opportunities. Lam’s expertise in digital transformation and go-to-market strategies will be pivotal in positioning Fortis as a leader in the payment technology sector. She aims to craft marketing campaigns that reflect the company’s innovative spirit and technical prowess. Under her leadership, Fortis plans to implement strategies that not only raise brand awareness but also highlight the tangible benefits of embedded payments for businesses. Her vision aligns with Fortis’ mission to create seamless commerce experiences that integrate effortlessly within software workflows.

Fortis’ Continued Momentum

Building on a Strong Foundation

The comprehensive expertise that Bialas and Lam bring is expected to align perfectly with Fortis’ vision of redefining commerce experiences through seamless payment integration. Their combined four decades of experience will be instrumental as Fortis continues to expand its influence and capabilities in the market. These strategic appointments follow a period of sustained momentum for Fortis, which has been bolstered by significant investments from Audax Group and Lovell Minnick Partners LLC, alongside an expanding ecosystem of ERP and software partnerships. The company remains dedicated to recruiting top talent across various departments to support its scaling operations and meet market demand. Fortis’ commitment to growth is evident in its continuous efforts to enhance its technology and strengthen its team. This dedication is crucial as the company navigates the increasing complexities of the payment technology landscape. By fostering a culture of innovation and excellence, Fortis aims to stay ahead of market trends and deliver unparalleled value to its customers.

Redefining the B2B Payments Landscape

Headquartered in Plano, Texas, Fortis processes billions annually through its proprietary technology, aiming to transform payment processing from a cost center to a strategic advantage. The company’s mission is to create holistic commerce experiences that seamlessly integrate within software workflows, ultimately guiding businesses to achieve substantial growth. Fortis is actively redefining the $100 trillion B2B payments landscape with its advanced payment capabilities, positioning itself as a leader in the industry. Fortis’ strategic approach to embedded payments underscores its vision of transforming how businesses handle transactions. By leveraging cutting-edge technology and innovative solutions, the company is setting new standards for the payment technology industry. The addition of Bialas and Lam is a testament to Fortis’ commitment to excellence and its determination to drive growth and innovation in the rapidly evolving market.

Looking Ahead

Fortis, a prominent payment technology company specializing in embedded payment solutions for software platforms and growing businesses, has made a strategic decision to bolster its expansion within the software and ERP ecosystem. The company has strengthened its executive leadership team by appointing two experienced industry veterans: Brad Bialas as Chief Commercial Officer (CCO) and Kimling Lam as Chief Marketing Officer (CMO). These key additions are aimed at driving Fortis’ growth and enhancing its operations to meet the increasing demand for embedded commerce solutions. Bialas, with his extensive experience in commercial strategy, stands ready to spearhead revenue growth and strategic partnerships. Lam, on the other hand, brings a wealth of expertise in marketing and brand development, poised to elevate Fortis’ market presence and customer engagement efforts. These appointments mark a significant step forward for Fortis as it aims to solidify its position as a leader in the payment technology space, ensuring the company remains at the forefront of innovation and customer satisfaction.

Explore more

Can AI Redefine C-Suite Leadership with Digital Avatars?

I’m thrilled to sit down with Ling-Yi Tsai, a renowned HRTech expert with decades of experience in leveraging technology to drive organizational change. Ling-Yi specializes in HR analytics and the integration of cutting-edge tools across recruitment, onboarding, and talent management. Today, we’re diving into a groundbreaking development in the AI space: the creation of an AI avatar of a CEO,

Cash App Pools Feature – Review

Imagine planning a group vacation with friends, only to face the hassle of tracking who paid for what, chasing down contributions, and dealing with multiple payment apps. This common frustration in managing shared expenses highlights a growing need for seamless, inclusive financial tools in today’s digital landscape. Cash App, a prominent player in the peer-to-peer payment space, has introduced its

Scowtt AI Customer Acquisition – Review

In an era where businesses grapple with the challenge of turning vast amounts of data into actionable revenue, the role of AI in customer acquisition has never been more critical. Imagine a platform that not only deciphers complex first-party data but also transforms it into predictable conversions with minimal human intervention. Scowtt, an AI-native customer acquisition tool, emerges as a

Hightouch Secures Funding to Revolutionize AI Marketing

Imagine a world where every marketing campaign speaks directly to an individual customer, adapting in real time to their preferences, behaviors, and needs, with outcomes so precise that engagement rates soar beyond traditional benchmarks. This is no longer a distant dream but a tangible reality being shaped by advancements in AI-driven marketing technology. Hightouch, a trailblazer in data and AI

How Does Collibra’s Acquisition Boost Data Governance?

In an era where data underpins every strategic decision, enterprises grapple with a staggering reality: nearly 90% of their data remains unstructured, locked away as untapped potential in emails, videos, and documents, often dubbed “dark data.” This vast reservoir holds critical insights that could redefine competitive edges, yet its complexity has long hindered effective governance, making Collibra’s recent acquisition of